"It probably does not need saying again, but the media market in BiH is a mass. Not just because there are too many outlets fighting for an audience and seeking all too little available money, but because noone knows much with any accuracy. So claim and counter claim for audience share, coverage, circulation and advertising revenues contribute to the general prevailing atmosphere of suspicion and distrust. Undoubtedly many outlets will fail in the next few years, and it will be a challenge for all those who care about Bosnia to ensure those that do fail are not those who are making a genuine contribution to society. Ten years ago there was chaos in the media, and a great many of the outlets were pernicious; this was followed by a period of anarchy in which anyone could do what they liked – some of what blossomed then was reasonable, much was not. Now, there is some sort of stability. The electronic media is highly decentralised but print remains, in the main, centralised in the two entity capitals. There are a number of decent organisations close to sustainability. We believe support should continue to be focused on those who are, and who are also demonstrating, and continue to demonstrate, a genuine contribution to building democracy, to promoting open debate, and to helping to hold government, institutions and all centres of power, to account." (Conclusions, page 26)
1 Introduction, 3
2 Media Law and Policy Environment, 4
3 The Media Market, 8
4 Journalist Associations, 24
5 Loans, Financing and Management, 25
6 Conclusions, 26
7 Recommendations, 29
Sustainability, Business & Management -- Journalism -- Programme Production -- Regulation -- Research
Appendices
I List of Organisations and Individuals Consulted, 35
II Top Advertisers in Bosnia and Herzegovina, 37
III December 2002 Audience Share Figures TV, 38
IV Scope of Work, 42