Document details

The Media of Afghanistan: The Challenges of Transition

London: BBC Media Action (2012), 27 pp.

Series: Policy Briefing, 5

Signature commbox: 341:10-Cooperation 2012

"[...] Afghanistan is a fragile, fractured state and has one of the most fragile and fractured media, where almost anyone with sufficient funds and the opportunity to move quickly has been able to establish a media presence. This environment has enabled the flourishing of television, radio and other media established and owned by powerful political and religious leaders, or by those with allegiance to them. Some fear a future of increased ethnic, sectarian and factional strife being played out through the airwaves. Though there are some very successful commercial television channels, there is no independent and widely trusted national media capable of transcending or creating communication across the fracture points in Afghan society. Most media is either localised or seen as serving political, religious or other agendas. The future of the national broadcaster, RTA, still the only broadcaster with a truly national presence, is uncertain. While journalism as a whole has expanded greatly, investigative journalism remains limited. The sustainability of the newly established commercial media is widely questioned. With the total annual advertising market in the country estimated by some at little more than $20 million, there are real concerns that if donor support declines much of the media will wither or fall prey to factional, religious or extreme forces. There is no shortage of such forces. A number of media outlets already play upon ethnic and sectarian tensions. The Taliban, notorious when in power for shutting down media and banning video tape, have embraced the web and run one of the most effective media strategies in the country. In 2012, the mood music is one of compromise with the Taliban. Concern in the country is growing that new found media freedoms may be the price of that compromise. The role of donors in media support in Afghanistan is probably greater than in any other country at any other time. Such support is largely responsible for the development of a substantial media sector, but it faces criticism that it is poorly coordinated, short term and not informed by aid effectiveness principles; that it focuses too heavily on advancing the agendas of the donors; and that in some sectors it is distorting the media market in ways that create dependency and inhibit the development of genuinely sustainable Afghan media ventures." (Executive summary)
Fragile media in a fragile state, 4
1 A media and communications revolution, 6
2 Modern versus traditional: how media reflect a country in cultural flux, 11
3 Independent journalism: its growth, impact and limits, 13
4 Donors, donors, everywhere: external players and the mediatisation of politics, 16
5 Lack of national media and the future of Radio Television Afghanistan (RTA), 20
6 ‘Transition’ and the Afghan media’s uncertain future: some conclusions, 24