The New Communications Landscape: Demystifying Media Globalization
London; New York: Routledge (2000), xvi, 343 pp.
Contains tables, index
Series: Routledge Research in Cultural and Media Studies, 7
ISBN 9781138879607 (pbk); 9780203361184 (ebook)
"The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local." (Publisher description)
1 Introduction / Georgette Wang And Jan Servaes, 1
2 Geolinguistic region as global space: the case of Latin America / John Sinclair, 19
3 Decentralization processes and "proximate television" in Europe / Miquel De Moragas Spà and Bernat López, 33
4 Local and national cultural industries: is there life after globalization? / Georgette Wang, Lin-Lin Ku and Ghun-Chou Liu, 53
5 The global, the local and the public sphere / Colin Sparks, 75
6 The ambiguity of the "emerging" public sphere and the Thai media industry / Ubonrat Siriyuvasak, 97
7 Constitutional change, media, and the national public sphere: the case of Scotland / Philip Schlesinger, 124
8 To globalize, regionalize, or localize us, that is the question: Japan's response to media globalization / Koichi Iwabuchi, 144
9 Export of culture or coproduction of culture? Vignettes from the creative process at a global advertising affiliate, Beijing / Jian Wang
10 Cultural identity in an era of globalization: the structure and content of Taiwanese soap operas / Yean Tsai, 177
11 Television and global culture: assessing the role of television in globalization / Paul S. N. Lee, 191
12 Culture, language and social class in the globalization of television / Joseph D. Straubhaar, 202
13 The choice between local and foreign: Taiwan youths' television viewing behavior / Herng Su And Sheue-Yun Chen, 229
14 The production and consumption of national and local cultural products in the age of global communication / Gérard Pogorel, 249
15 No culture is an island: an analysis of media protectionism and media openness / Joseph Man Chan, 255
16 Media in the information highway: representing different cultures in the age of global communication / Anura Goonasekera, 270
17 Reconciliation between openness and resistance: media globalization and new policies of China's television in the 1990s / Junhao Hong, 293
18 Globalization: consumption and identity-towards researching nodal points / Rico Lie And Jan Servaes
2 Geolinguistic region as global space: the case of Latin America / John Sinclair, 19
3 Decentralization processes and "proximate television" in Europe / Miquel De Moragas Spà and Bernat López, 33
4 Local and national cultural industries: is there life after globalization? / Georgette Wang, Lin-Lin Ku and Ghun-Chou Liu, 53
5 The global, the local and the public sphere / Colin Sparks, 75
6 The ambiguity of the "emerging" public sphere and the Thai media industry / Ubonrat Siriyuvasak, 97
7 Constitutional change, media, and the national public sphere: the case of Scotland / Philip Schlesinger, 124
8 To globalize, regionalize, or localize us, that is the question: Japan's response to media globalization / Koichi Iwabuchi, 144
9 Export of culture or coproduction of culture? Vignettes from the creative process at a global advertising affiliate, Beijing / Jian Wang
10 Cultural identity in an era of globalization: the structure and content of Taiwanese soap operas / Yean Tsai, 177
11 Television and global culture: assessing the role of television in globalization / Paul S. N. Lee, 191
12 Culture, language and social class in the globalization of television / Joseph D. Straubhaar, 202
13 The choice between local and foreign: Taiwan youths' television viewing behavior / Herng Su And Sheue-Yun Chen, 229
14 The production and consumption of national and local cultural products in the age of global communication / Gérard Pogorel, 249
15 No culture is an island: an analysis of media protectionism and media openness / Joseph Man Chan, 255
16 Media in the information highway: representing different cultures in the age of global communication / Anura Goonasekera, 270
17 Reconciliation between openness and resistance: media globalization and new policies of China's television in the 1990s / Junhao Hong, 293
18 Globalization: consumption and identity-towards researching nodal points / Rico Lie And Jan Servaes
