The Reactive Viewer: A Review of Research on Audience Reaction Measu...

The Reactive Viewer: A Review of Research on Audience Reaction Measurement

Barrie Gunter, Mallory Wober

London: John Libbey (1992), v, 119 pp.

Contains tables

Series: Independent Television Commission Research Monographs Series

Signature commbox: 10-Use-E 1992

Topics:

Advertising Audience Research: Concepts & Experiences Behaviour Television Programmes & Genres Television Reception & Effects Television Studies & Research

Countries:

Europe USA United Kingdom