The Role of Health Communication in Achieving Global TB Control Goals: Lessons from Peru, Vietnam and Beyond
Baltimore: Johns Hopkins Center for Communication Programs (2004), 10 pp.
Contains bibliogr. pp. 9-10
Series: Health Communication Insights Summary
"Vietnam and Peru are two examples of countries that, in the past decade, surpassed WHO targets. This paper synthesizes the lessons learned from those two programs, with a particular emphasis on the role of strategic health communication in each program. The conclusions in this paper are drawn from two in-depth reports — 'The Role of Health Communication in Vietnam’s Fight Against Tuberculosis' and 'The Role of Health Communication in Peru’s Fight Against Tuberculosis' — as well as a focused literature review." (Page 1)
"HERE ARE 12 LESSONS TO KEEP IN MIND FOR SUCCESS:
1 Political commitment is essential, especially when combined with increased resources [...]
2 The clinical aspects of the program—including diagnostic services, drug supplies, and patient supervision—must be in place and functioning before large-scale communication activities begin [...]
3 Communication activities are most effective when they are integrated into all program activities at all levels [...]
4 Formative research can unlock key communication challenges [...]
5 Training of TB control program personnel, especially front-line workers, in interpersonal communication and counseling skills as part of the overall communication program is critical [...]
6 Communication programs are more effective when consistent messages are conveyed through a mix of communication channels [...]
7 Communities and local health care providers, including private practitioners, are important players in the TB control program [...]
8 Partnerships are necessary at all levels. Everyone has a role to play in TB control [...]
9 Make sure everyone knows the goal and is motivated to work towards it [...]
10 Public events are an effective way to reach large numbers of people and create awareness about the program [...]
11 Build on program’s strengths, be proactive, and maintain flexibility [...]
12 An effective program needs a system to monitor, evaluate, and measure progress towards the goal and to communicate results to all levels [...]" (Pages 2-7)
1 Political commitment is essential, especially when combined with increased resources [...]
2 The clinical aspects of the program—including diagnostic services, drug supplies, and patient supervision—must be in place and functioning before large-scale communication activities begin [...]
3 Communication activities are most effective when they are integrated into all program activities at all levels [...]
4 Formative research can unlock key communication challenges [...]
5 Training of TB control program personnel, especially front-line workers, in interpersonal communication and counseling skills as part of the overall communication program is critical [...]
6 Communication programs are more effective when consistent messages are conveyed through a mix of communication channels [...]
7 Communities and local health care providers, including private practitioners, are important players in the TB control program [...]
8 Partnerships are necessary at all levels. Everyone has a role to play in TB control [...]
9 Make sure everyone knows the goal and is motivated to work towards it [...]
10 Public events are an effective way to reach large numbers of people and create awareness about the program [...]
11 Build on program’s strengths, be proactive, and maintain flexibility [...]
12 An effective program needs a system to monitor, evaluate, and measure progress towards the goal and to communicate results to all levels [...]" (Pages 2-7)
