"In this study, the researcher examined the development of the various theoretical frameworks that define the practice of development communication, and then reached out to the international development community through a survey to discover: a) whether an assumption that development communication is not sufficiently appreciated by decision and policy makers in development organizations is correct; and b) if it is, what possible reasons there could be for this. The researcher found that where this assumption is correct, possible reasons for it could be a) a deficiency of empirical indicators on which policy makers can base their budgeting decisions; and/or b) a lack of effective communication between those that advocate for development communication and those at the top of the organizational hierarchies." (Abstract)