"The fact that about half of the news-producing media organizations categorise themselves as having insufficient newsroom resources as far as equipment, technology and training are concerned suggests that there is still need to look into equipping newsrooms technologically and continuing efforts to upskill journalists in the region. As regards positive journalistic practices in content production, such as fact-checking and adhering to ethics, there is generally confidence that the right systems and procedures are in place. Sufficient and regular pay for newsroom staff is however lower ranked. Considering that journalism is a talent good and the best talents are retained by, among other factors, sufficient remuneration, this is an issue worth keeping an eye on, if media houses in the region want to retain high quality staff who will produce high quality content in the long run. On finances, the fact that government funding was a stabilizing factor during the COVID-19 pandemic argues for creating structures that would enable media houses to access government support in times of need – such as a permanent fund – but only so long as it does not come at the price of editorial independence." (Conclusion, page 64)

" ... the Media Futures East Africa Project, jointly implemented by the Aga Khan University's Graduate School of Media and Communications and DW Akademie, set out to investigate the state of innovation and media viability in Kenya, Uganda and Tanzania. The research was conducted in two phases. The first phase studied the ecosystem - the political, economic, social, technological and community environment - that East African news media organisations operate in at the national level, and reports can be found on the project website. The second phase of the research set out to examine factors at the organisational level that impact media viability and specifically analysed eight major variables which include: newsroom structure and resources, media ownership and business models, organisational capacity, innovation culture, journalism culture, financial trends and results, content quality and COVID-19. The data was gathered via an in-depth survey of media managers and journalists from a total of 437 media houses in Kenya, Uganda and Tanzania from 2020 to 2021. This report presents the results of that second research phase." (Executive summary, page 7)