"This monograph, addressed to literacy workers in the rural areas of the Third World, offers practical suggestions for establishing literacy programs based on radio production. Topics discussed include the following: reasons why radio is effective in reaching large numbers of learners; the audience--their basic needs, attitudes, and preferences; program planning and development; production and distribution; effective use of the radio, including prebroadcast activities and follow-up games and puzzles to expand basic skills; maintenance of literacy skills for new literates and inservice programs for field workers; evaluation and effective feedback; and sources of information on mass media in adult education." (https://eric.ed.gov)