This Business of Television: The Standard Guide to the Television Industry
New York: Billboard Books, 3rd ed. (2006), xxiv, 568 pp.
Contains index, pp. 558-568
ISBN 978-08230-7763-2
Signature commbox: 40-Management-E 2006
INTRODUCTION: DEFINING TELEVISION, XX
I. DISTRIBUTION, 1
Broadcast television -- Cable television-- Satellite television -- Home video and new forms of distribution
II. REGULATION OF DISTRIBUTION, 27
FCC basics -- The FCC and broadcast regulation -- Cable regulation -- Regulation of satellite broadcasting and new technologies
III. AUDIENCE MEASUREMENT AND ADVERTISING, 67
Audience measurement and ratings -- Network television advertising -- Local television advertising -- New approaches to television advertising -- Advertising agencies -- Regulation of advertising
IV. THE PROGRAMMING BUSINESS, 103
Programming to market segments -- The economics of programming and production -- Program sales
V. BIG MEDIA, 125
The rise of big media -- The largest media companies -- The next level down -- Branding in the television industry -- Regulation of global media companies
VI. A BROADER DEFINITION OF TELEVISION, 169
Public television -- Home shopping -- Religious television -- Home video -- New technologies
VII. PROGRAMMING AND PROGRAM DEVELOPMENT, 209
Prime-time entertainment -- News programming -- Sports programming --- Talk shows, variety, music, and more -- Children's programming; animation
VIII. REGULATION OF PROGRAMMING, 259
Free speech and the First Amendment -- Intellectual property: copyright -- Protection of personal rights -- Protection of society
IX. PRODUCTION, 299
A rapidly changing production environment -- Development and production planning -- Production financing and deal-making -- Production companies -- Producers, directors, and writers -- Performers -- Representation and management -- Location and studio production -- Post-production, completion, and delivery -- Design -- Music
X. LEGAL AND BUSINESS AFFAIRS, 399
Contracts -- Work relationships, unions, legal entities, and tax issues
XI. TELEVISION OUTSIDE THE U.S., 429
Overview of international television -- Canada -- Europe -- Australia and Asia -- Latin America
APPENDICES, 495
User's guide to the contract forms -- [Forms]
I. DISTRIBUTION, 1
Broadcast television -- Cable television-- Satellite television -- Home video and new forms of distribution
II. REGULATION OF DISTRIBUTION, 27
FCC basics -- The FCC and broadcast regulation -- Cable regulation -- Regulation of satellite broadcasting and new technologies
III. AUDIENCE MEASUREMENT AND ADVERTISING, 67
Audience measurement and ratings -- Network television advertising -- Local television advertising -- New approaches to television advertising -- Advertising agencies -- Regulation of advertising
IV. THE PROGRAMMING BUSINESS, 103
Programming to market segments -- The economics of programming and production -- Program sales
V. BIG MEDIA, 125
The rise of big media -- The largest media companies -- The next level down -- Branding in the television industry -- Regulation of global media companies
VI. A BROADER DEFINITION OF TELEVISION, 169
Public television -- Home shopping -- Religious television -- Home video -- New technologies
VII. PROGRAMMING AND PROGRAM DEVELOPMENT, 209
Prime-time entertainment -- News programming -- Sports programming --- Talk shows, variety, music, and more -- Children's programming; animation
VIII. REGULATION OF PROGRAMMING, 259
Free speech and the First Amendment -- Intellectual property: copyright -- Protection of personal rights -- Protection of society
IX. PRODUCTION, 299
A rapidly changing production environment -- Development and production planning -- Production financing and deal-making -- Production companies -- Producers, directors, and writers -- Performers -- Representation and management -- Location and studio production -- Post-production, completion, and delivery -- Design -- Music
X. LEGAL AND BUSINESS AFFAIRS, 399
Contracts -- Work relationships, unions, legal entities, and tax issues
XI. TELEVISION OUTSIDE THE U.S., 429
Overview of international television -- Canada -- Europe -- Australia and Asia -- Latin America
APPENDICES, 495
User's guide to the contract forms -- [Forms]
