"A highly practical report, intended for developing countries, which surveys in general terms the status of communication training, pinpointing deficiencies and identifying potentially influential trends. Discusses the nature of training, the institutions, the operational problems, and course planning and curriculum." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 428)

"This report is based primarily on the papers and many of the recorded discussions of training experts assembled for a Unesco Seminar on Instructional Training Techniques for Broadcasters, held at the National Broadcasting Training Centre, Kuala Lumpur, Malaysia, from 25 to 29 June 1973. It has also drawn heavily upon related papers and contributions from the following: Carlos A. Arnaldo, Howard Cough, Alan Hancock, John Maddison, Piers Pendred, Leslie Sargent and John Tiffin." (Page 3)