"On April 3, 2022, Hungary’s ruling Fidesz party won a fourth term in national elections, cementing its dominance with a two-thirds majority that will allow it to continue traveling what critics of the party and many others would describe as the path of centralizing power and rolling back democratic safeguards. International observers characterized the elections as free but raised serious concerns about their fairness. These included blurring the lines between the government and the ruling party in campaigning, which amplified the advantage of the ruling coalition, the absence of a level playing field, and lack of balance in campaign coverage in the press, on television, and on billboards. Fidesz’s effective control over large sections of the media, undermining the independence of the judiciary and public institutions, and curbing of civil society has received considerable attention from international media and international observers. However, its misuse of people’s personal data, which helped the party reach voters in new, opaque ways, has received relatively little scrutiny. This report examines how data-driven campaigning in Hungary’s 2022 elections exacerbated an already uneven playing field and undermined the right to privacy. It also documents new forms of misuse of personal data collected by the government and used for political campaigning by Fidesz in the 2022 elections." (Summary)
Recommendations, 6
Methodology, 12
1 Background, 17
2 Fidesz and Government Misuse/Abuse of Personal Data in the 2022 Elections, 41
3 United for Hungary’s Data Driven Campaign, 60
4 Role of Private Platforms and Advertising Technology Companies, 68
5 Legal Standards, 79