"This media analysis report by global reputation analyst Echo Research reviews UNICEF’s communications following the Tsunami and the impact of communication on government policies and UNICEF programs in Sri Lanka and Indonesia (the Tsunami Zone). The analysis looks at UNICEF coverage related to the Tsunami disaster in key international and Tsunami region media. The report tracks message pick up, spokespersons, issues related to the aftermath of the Tsunami and UNICEFS efforts related to these issues. This study is designed to help improve the effectiveness and future use of communication in support of UNICEF programming and advocacy. The period of the analysis covers the three months following the Tsunami: Dec 26, 2004 – March 26, 2005." (Introduction)