"• A wide range of actors work in the media literacy field, but the lack of strategic policies and coordination creates inconsistencies and sometimes even collisions on the very definition of media literacy and approaches towards the development of media literacy. Future strategic policy documents have to take this into account and suggest a consistent approach among diverse actors.
• Existing inconsistencies and insufficient coordination of activities should also be addressed by the donors and international organisations that have the capacity to encourage collaborations, and more active exchange of knowledge and best practices. It is also critical to elaborate and set up a mechanism for effective coordination of activities among the different media literacy actors.
• Funding of media literacy projects and initiatives remains one of the biggest challenges. Ukrainian civil society organisations predominantly rely on financial support from foreign donors and international organisations. The government of Ukraine should create conditions to attract new actors that would provide financial assistance to media literacy initiatives. Suggesting incentives, including tax rebates, could stimulate businesses to get engaged in media literacy projects.
• Development of media literacy policy, approaches and projects should be based on rigorous research of the audiences, both quantitative and qualitative. Both the government and donors should stimulate and support such research. NGOs and academic institutions should develop and design research projects that would help to understand the patterns of media consumption, perception of information and gaps in media literacy among Ukrainian citizens.
• There is a need for a more effective monitoring and evaluation system in order to make relevant adjustments to the design of media literacy projects. This concerns both projects implemented by the NGOs and educational institutions.
• Promotion of media literacy among a broad audience requires involvement of big TV channels and radio stations, local media, as well as the network of public broadcasting. While there is no consensus among different actors about the engagement of oligarch-owned media into media literacy efforts, the issue should be addressed and discussed by the key stakeholders.
• As media education should be continuous, the government has to create appropriate conditions for this in the system of formal and informal education." (Conclusions, page 26)