"Several UN peacekeeping operations communicate with the populations in their host state through radio, which remains the most popular medium in many countries. UN strategic communications via radio can help reduce violence against civilians, both during and after armed conflict. This protective effect of UN radio is evident even in areas where no UN military peacekeepers are deployed. There are four main ways that strategic communications by UN peacekeepers may reduce violence: (1) by building trust in the mission and enhancing cooperation with peacekeepers’ protection activities; (2) by filling gaps in reliable information that might otherwise be filled by misinformation that incites violence; (3) by fostering pro-peace behavioral change among ordinary civilians; and (4) by incentivizing rank-and-file combatants to exercise restraint.
There are many conditions that enhance the persuasiveness of UN strategic communications. Most crucially, messages are more effective when they are perceived as accurate and informative by local audiences. Moreover, narrative messages that are adapted to the local context can strengthen the persuasiveness of UN strategic communications. UN radio stations can leave a positive legacy for the protection of civilians even after peacekeeping operations have left if they transition into a local or regional media outlet. The radio stations that succeed UN radio stations once peacekeeping operations depart will be most likely to contribute to an information environment that protects rather than threatens civilians when NGOs guarantee their independence with continuous funding. Going forward, as the UN seeks to enhance strategic communications in peacekeeping operations, it must carefully manage several trade-offs. These include trade-offs between empowering civilians vs. exposing them to risk; ensuring that messaging is coherent vs. tailoring it to the local context; sustaining independent media vs. promoting national ownership; and expanding access to data vs. maintaining security and host-state consent." (Executive summary)