"Having spent some time in the living rooms of 12 families across Greater Jakarta, West Java and East Nusa Tenggara, we found that audience has their own ways of consuming media and capacity to reflect on the content they are served. This capacity differs varyingly, fundamentally depending on three aspects: 1) the differing degrees of access and infrastructure available around the area, 2) the knowledgeability of the person in question and 3) the societal values that tie their ways of living. Across the demographics, despite their heterogenous profile, audience has common reflections about the quality of television content. As they are aware that their identities and worldview are strongly constructed by television, their criticisms and utterance are abound but find no way of channelling to the industry. Direct means of feedback to content producers are scarce, which impedes the production of a more diverse content needed to represent the heterogeneity of audience." (Executive summary)