"It is generally said that an independent press is vital for any democracy. However, the case in many African countries is that the independent or private press is weak and lacks credibility, although its assumed role as a cornerstone of young democracies is repeatedly stressed by commentators and policy-makers. This research investigates the role of the private press in Ethiopia since 1991, when democracy came to the country. Through interviews with 15 key actors in the media and political sector, it reflects on the role of the private media vis-à-vis Francis Kasoma’s theories of the independent press in Africa. From the Ethiopian perspective, the research takes on a slightly more pessimistic view of the role of the private newspapers in building democracy than what Kasoma concluded in light of his comparative research of media in Sub-Saharan countries in general. Findings indicate that the Ethiopian private press has had a pragmatic relationship with recognized professional and ethical standards; the private press has largely failed to represent and inform the citizens; and it has been generally politicized. However, the existence of the private press has also served as a caution for the government, although the press has had more of a symbolic role than being a real cornerstone of democracy." (Abstract)