"This discussion has critically appraised the two training models that universities have employed in their communication for development programmes. These are the development communication and social change approaches. While the former is rooted in sustainable livelihood approaches, the latter is formulated on the springboard of public philosophy and social change theories. The discussion has observed that the DevCom approach was specifically designed to deal with developing world problems of underdevelopment, poverty and inequality resulting largely from colonial experiences. On the other hand, the social change model has adapted the DevCom model so as to engineer communication processes that deal with developed societies as well as embrace new media and new social challenges like governance, conflict and human rights." (Page 59)