"The article looks at the influence of social media disinformation campaigns on voter behaviour in the national elections in Kenya, Nigeria and South Africa in the period 2017–2023. By examining the various communication efforts, propaganda and political marketing, the article shows how the digital revolution – with the help of such tools as artificial intelligence, algorithms, deepfakes and bots – has amplified the potential for disinformation to an unprecedented degree. By comparing three African countries in their respectively distinct stages of democratic consolidation, the article sheds light on how disinformation techniques impact the democratic fabric of these nations and to what extent disinformation influences voter attitudes, choices and overall electoral outcomes in the three countries." (Abstract)