Up in the Air? The Future of Public Service Media in the Western Balkans
Central European University Press (2021), vi, 300 pp.
ISBN 978-9633864029
"The agenda for transition after the demise of communism in the Western Balkans made the conversion of state radio and television into public service broadcasters a priority, converting mouthpieces of the regime into public forums in which various interests and standpoints could be shared and deliberated. There is general agreement that this endeavor has not been a success. Formally, the countries adopted the legal and institutional requirements of public service media according to European standards. The ruling political elites, however, retained their control over the public media by various means. Can this trend be reversed? Instead of being marginalized or totally manipulated, can public service media become vehicles of genuine democratization? A comparison of public service media in seven countries (Albania, Bosnia & Herzegovina, Croatia, Kosovo, Montenegro, North Macedonia, and Serbia) addresses these important questions." (Publisher description)
1 Challenges and Prospects of Public Service Broadcasting in the Western Balkans / Laia Castro Herrero, Tarik Jusic, Davor Marko, and Manuel Puppis, 1
I. WESTERN BALKAN MEDIA SYSTEMS
2 Public Service Media in Albania: RTSH’s Reforming Struggles / Blerjana Bino, 27
3 The Future of Public Service Broadcasting in Bosnia and Herzegovina / Nidžara Ahmetaševic and Tea Hadžiristic, 49
4 The Future of Public Service Broadcasting in Croatia / Davor Marko, 67
5 The Future of Public Service Broadcasting in Kosovo / Naser Miftari, 81
6 The Future of Public Service Broadcasting in Montenegro / Nataša Ružic, 97
7 Four Normative Principles for Participatory Public Service Model in North Macedonia / Snežana Trpevska and Igor Micevski, 119
8 The Future of Public Service Broadcasting in Serbia / Davor Marko, 133
II. COMPARATIVE PERSPECTIVES
9 The Iron Law of Public Service Television / Péter Bajomi-Lázár, 151
10 Overcoming Path Dependencies in PBS Developments in Southeast Europe / Zrinjka Peruško, 169
11 Public Service Broadcasting in Central and Eastern Europe and the Western Balkans: Mission, Values, and Challenges / Gregory Ferrell Lowe, 187
12 Public Service Media in the Context of Adaptation and Change: A Call for Organizational Culture Analysis / Michal Glowacki, 207
13 Between The Hammer and the Anvil: Public Service Broadcasters in the Western Balkans Squeezed Between Commercialization and Politicization / Marko Milosavljevic and Melita Poler Kovacic, 219
14 Digital Switchover and PSM in the Western Balkans / Sally Broughton Micova, 233
15 Prospects for Post Switchover Media Policy in the Western Balkan Countries / Kenneth Murphy, 249
16 State of the Art and the Future of PSM in the Western Balkans / Barbara Thomass, 273
I. WESTERN BALKAN MEDIA SYSTEMS
2 Public Service Media in Albania: RTSH’s Reforming Struggles / Blerjana Bino, 27
3 The Future of Public Service Broadcasting in Bosnia and Herzegovina / Nidžara Ahmetaševic and Tea Hadžiristic, 49
4 The Future of Public Service Broadcasting in Croatia / Davor Marko, 67
5 The Future of Public Service Broadcasting in Kosovo / Naser Miftari, 81
6 The Future of Public Service Broadcasting in Montenegro / Nataša Ružic, 97
7 Four Normative Principles for Participatory Public Service Model in North Macedonia / Snežana Trpevska and Igor Micevski, 119
8 The Future of Public Service Broadcasting in Serbia / Davor Marko, 133
II. COMPARATIVE PERSPECTIVES
9 The Iron Law of Public Service Television / Péter Bajomi-Lázár, 151
10 Overcoming Path Dependencies in PBS Developments in Southeast Europe / Zrinjka Peruško, 169
11 Public Service Broadcasting in Central and Eastern Europe and the Western Balkans: Mission, Values, and Challenges / Gregory Ferrell Lowe, 187
12 Public Service Media in the Context of Adaptation and Change: A Call for Organizational Culture Analysis / Michal Glowacki, 207
13 Between The Hammer and the Anvil: Public Service Broadcasters in the Western Balkans Squeezed Between Commercialization and Politicization / Marko Milosavljevic and Melita Poler Kovacic, 219
14 Digital Switchover and PSM in the Western Balkans / Sally Broughton Micova, 233
15 Prospects for Post Switchover Media Policy in the Western Balkan Countries / Kenneth Murphy, 249
16 State of the Art and the Future of PSM in the Western Balkans / Barbara Thomass, 273
