"From 21 to 23 November 2018, eight communication officers working in French-speaking Africa for the International Committee of the Red Cross (ICRC) met in Dakar, Senegal, to talk about how they have used radio as a tool for humanitarian communication. They also learned how to evaluate their programmes’ impact with the help of Adrien Zerbini from Fondation Hirondelle, a Swiss non-governmental organization that provides information to communities in crisis so that they can take personal and political action. The ICRC and Fondation Hirondelle signed a memorandum of understanding in December 2017 on working together in the field. This guide serves as a written record of the best practices discussed at the Dakar workshop and provides simple, helpful, easy-to-use guidelines. The guide is divided into two sections: part one contains ten golden rules and some tips for producing a good radio broadcast; part two outlines the different types of broadcast and how to evaluate a programme’s impact." (Introduction)
THE GOLDEN RULES OF HUMANITARIAN RADIO, 3
1. One broadcast = one message
2. Zoom out, don’t zoom in
3. Don’t use too much music
4. Quote a local
5. Tell a story
6. Get to the tipping point
7. Avoid jargon
8. Answer the five W’s
9. Less is more
10. Hammer home the main idea
PRODUCTION TIPS, 6
RADIO AND THE ICRC: A LONG HISTORY, 8
CHOOSING AND EVALUATING RADIO BROADCASTS, 9