Visual Methodologies: An Introduction to the Interpretation of Visual Materials
London et al.: Sage, 2nd ed. (2007), xvi, 287 pp.
Contains many illustrations, bibliogr. pp. 263-278, index
ISBN 978-1-4129-2191-6 (pbk); 978-1-4129-2190-9 (ebook)
Other editions: 1st ed. 2001, 5ht ed. 2023
"This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offers a critical inquiry into the relation of visual images to social identities and social relations. Gillian Rose then goes on to investigate in detail the different methods for interpreting visual images. The strengths and weaknesses of each method are discussed in relation to a detailed case study, as well as to the more general issues outlined in the introduction. These methods include: compositional interpretation, content analysis, semiology, psychoanalysis, discourse analysis, audience analysis." (Publisher description)
1 researching visual materials: towards a critical visual methodology, 1
2 how to use this book, 28
3 'the good eye': looking at pictures using compositional interpretation, 35
4 content analysis: counting what you (think you) see, 59
5 semiology: laying bare the prejudices beneath the smooth surface of the beautiful, 74
6 psychoanalysis: visual culture, visual pleasure, visual disruption, 107
7 discourse analysis I: text, intertextuality, context, 141
8 discourse analysis II: institutions and ways of seeing, 172
9 audience studies: studying how television gets watched 196
10 an anthropological approach: directly observing the social life of visual objects, 216
11 making photographs as part of a research project: photo-elicitation, photo-documentation and other uses of photos, 237
12 visual methodologies: a review, 257
2 how to use this book, 28
3 'the good eye': looking at pictures using compositional interpretation, 35
4 content analysis: counting what you (think you) see, 59
5 semiology: laying bare the prejudices beneath the smooth surface of the beautiful, 74
6 psychoanalysis: visual culture, visual pleasure, visual disruption, 107
7 discourse analysis I: text, intertextuality, context, 141
8 discourse analysis II: institutions and ways of seeing, 172
9 audience studies: studying how television gets watched 196
10 an anthropological approach: directly observing the social life of visual objects, 216
11 making photographs as part of a research project: photo-elicitation, photo-documentation and other uses of photos, 237
12 visual methodologies: a review, 257
