Document details

What Was the Role of the Debate Programme Sema Kenya in the 2013 Kenyan Election?

London: BBC Media Action (2014), 62 pp.

Contains bibliogr. pp. 60-62

"This paper seeks to identify the extent to which the national TV and radio programme Sema Kenya (Kenya Speaks), part of BBC Media Action’s governance work in Kenya, supported accountability, peace and inclusion at the time of the 2013 Kenya election. It shows the specific value placed on Sema Kenya by audiences and experts at election time [...] Sema Kenya is a weekly programme, in the Kenyan national language of Swahili, involving a panel discussion led by questions from the audience. In its first season, episodes were recorded in 14 different locations across the country. Sema Kenya is not an election programme, which allowed it to tackle local and national governance issues and present a diversity of views and dialogue at a time when the rest of the Kenyan media maintained a very narrow election focus [...] The research also shows that at a time when media coverage and debate was influenced by a peace agenda, resulting in an avoidance of sensitive issues, Sema Kenya provided the public with arguably more detailed information than other media sources." (Abstract)
1 The role of media and communication in governance, 8
2 Sema Kenya and the Kenyan context, 12
3 The research methodology, 22
4 Findings: The role of the media in the Kenya 2013 election, 26
5 Findings: Supporting accountability, peace and inclusion: Qualitative findings from election time, 41
6 Implications, 48
7 Conclusion, 52
Annex: Quantitative survey findings, 54