Document details

Whose Media, Whose Agenda? Monitoring the Malawi 2014 Tripartite Elections

African Journalism Studies, volume 35, issue 3 (2014), pp. 106-114

Signature commbox: Journals

"In 2014 Malawi experienced its first-ever tripartite elections involving presidential, parliamentary and local government contests. The role of the media was monitored in a major operation covering radio, television, newspapers, news websites and social media. The results revealed that, with the exception of state-controlled media, news outlets played a broadly positive role, providing fair coverage for the four leading candidates and reporting on a broad range of topics. Social media provided a lively platform for the views and opinions of mainly partisan participants (presumably mostly from the urban elite). On the negative side, coverage of the presidential and to a lesser extent the parliamentary contests dominated, so that the amount of news about local government issues was minimal. The most important negative aspect of the campaign was the one-sided coverage provided by the two state radio channels, the state television station and its online news service." (Abstract)