Document details

Winning the Battle of Ideas: Exposing Global Authoritarian Narratives and Revitalizing Democratic Principles

Washington, DC: National Endowment for Democracy (NED) (2024), 23 pp.
"Rather than selling authoritarianism as such, authoritarian narratives focus on themes that have popular appeal—while attributing a wide range of visceral grievances to the shortcomings of democracy. Authoritarian narratives fall into four broad categories: 1. Noninterference, Choice, and Threats to Sovereignty: Narrative attempts to invoke universal themes such as sovereignty, noninterference, and choice which are presented as under threat from the spread of democracy. 2. Exploiting Grievances in the Global South: Tactics designed to attribute the numerous grievances in the Global South to exploitation by the West. 3. Democracies Failing to Deliver: A narrative that takes aim at the efficacy of democracy and, by implication, amplifies the ill-informed narratives about effectiveness of authoritarian governance. 4. Need for a New World Order: Collectively, the claims of Western interference, exploitation, and governance failures are intended to generate disillusionment with democracy and receptiveness to nondemocratic rule. Autocrats use a variety of channels to disseminate these preferred narratives at scale. The four following methods are particularly noteworthy: 1. Social Media: Authoritarians have taken advantage of the enormous—and still growing—social media sphere to promote narratives legitimizing autocracy. They exploit many users’ limited digital literacy skills through information influence campaigns and the employment of bots and online “troll farms” to peddle their preferred worldview. 2. State Broadcasters: Authoritarian actors also disseminate narratives through state media like RT, Sputnik, Xinhua, and China Global Television Network (CGTN). These outlets have the tone and imprimatur of an official news service, giving them a veneer of credibility that expands their reach. 3. Partnerships with Local Media: Authoritarian state-backed outlets aim to embed their content within national information environments. By disseminating preferred narratives through local media outlets and training foreign journalists, authoritarian actors are able to propagate norms of state control over the public information sphere. 4. Foreign Media Cooptation: Finally, authoritarian states are forging partnerships with other state broadcasters. These relationships have the indirect effect of incentivizing self-censorship and enable the intimidation of journalists and activists who criticize authoritarian leadership." (Executive summary, page 1-.2)
The Expanding Reach of Authoritarian Narratives, 4
Holding a Mirror Up to Authoritarian Narratives and Articulating a Positive Democratic Vision, 13
An Alignment of Interests and Values, 19