"Currently, no dedicated agency or systematic effort analyzes the effect of Russian (or any other) disinformation. Who really watches Russia Today? Where? For how long? And why? Nor do we have the means to systematically track the content: How does the Kremlin’s message in Germany differ from the line in Sweden or Poland? Our case studies, combined with an ongoing effort at CEPA to identify and monitor Russian propaganda in parts of Central and Eastern Europe (CEE) show the variety of Russia’s means and messaging. But the lack of a coherent picture constrains our ability to respond in both quantitative and qualitative terms. We recommend: Regular, targeted analysis of the reach and impact of Russian propaganda; Greater analysis of the CEE media environment to detect disinformation campaigns and understand what sources shape public awareness; and Monitoring of social media, identifying trends and personalities that are popular among polarized social groups and who could be engaged to build trust." (Page II)