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How Do Young Ethiopians Differ in Their Aspirations, Attitudes and Views About Their Future?
BBC Media Action (2021), 12 pp.
"BBC Media Action surveyed 2000 young people (aged 15–29) in four regions and the city administration of Addis Ababa in May 2021. The study highlighted differences in young Ethiopians’ attitudes towards work and saving, education, traditional gender and cultural norms, and youth participation in
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Ma Shet Ne: Evaluation Report. Phase 1: 2020-2021
BBC Media Action (2021), 51 slides
How Social Media is Helping Bridge Divides and Support Women’s Empowerment in Libya
London: BBC Media Action (2021), 2 pp.
"El Kul is seen as an impartial, timely, relevant and trusted source of information in Libya: the vast majority of the survey respondents (over 90%) agreed or strongly agreed that El Kul is informative and provides balanced and trustworthy content. There was a 7% increase in the proportion of respon
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Afghanistan Media Landscape: Key Results
London: BBC Media Action (2021), 1 p.
"TV is the most popular media platform. Majority of TV viewers and radio listeners watch and listen to those media weekly. Urban, educated and younger people watch TV more than rural, less educated and older people. Men listen to radio and use internet more than women [...] A nationally representati
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… And Action! How Media Can Address Climate Change in Countries Most Affected
London: BBC Media Action (2021), 39 pp.
Supporting Young Ethiopians to Secure and Succeed in Employment: What Role Can Communication Play?
BBC Media Action (2021), 3 pp.
"Based on this research, it was found that media and communication interventions could seek to leverage young Ethiopians’ optimism and enthusiasm, providing informative and inspiring content to fuel their ideas. This insight informed the creation of a social and behaviour change (SBCC) strategy to
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Understanding How Young Cambodians (15-30 Year Olds) Use Media and Information: Key Findings
BBC Media Action (2021), 6 pp.
"Social media is the most popular form of media, consumed by 87% of 15-30 year old Cambodians. Nevertheless, traditional mass media (television and radio) remain important, particularly for more vulnerable groups. For example, TV usage is higher amongst women, those from rural locations, and those f
...
Using Social Media to Strengthen the Political Participation of Young Women and Men in Nigeria
London: BBC Media Action (2021), 3 pp.
"The EU Support to Democratic Governance in Nigeria (EU SDGN) project funded by the EU employed a ‘social media first’ approach to strengthen the political knowledge, understanding, discussion and efficacy of young (18-24 years) women and men across all 36 states and FCT in Nigeria. High-impact
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Supporting Healthier Media Ecosystems: Our Approach
London: BBC Media Action (2021), 22 pp.
Enabling Media Markets to Work for Democracy: An International Fund for Public Interest Media. Feasibility Study
London: BBC Media Action (2020), 121 pp.
"This study outlines the case for, and the practical feasibility of establishing, a new International Fund for Public Interest Media (IFPIM). Such a Fund would focus mainly on resource-poor settings across the world where the economic and political challenges confronting independent media have becom
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Using Drama to Encourage Non-Violent Conflict Resolution in South Sudan
London: BBC Media Action (2020), 2 pp.
"Mixed methods research found that including entertaining and relatable characters and storylines in the Life in Lulu radio drama engaged listeners and helped them to apply lessons from the programme to resolve conflicts peacefully in their own households and communities." (Page 1)
In Full View: Creatively Tackling Sanitation in India
London: BBC Media Action (2020), 14 pp.
"Navrangi Re! (Nine To A Shade), a 26–episode television drama series was created to take the discussion on e Faecal Sludge Management (FSM) to mainstream audiences, beyond the domain of infrastructure and technology. It was the result of a unique partnership between a donor (the Bill & Melinda Ga
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Handbook for Media: The New Coronavirus and COVID-19
London: BBC Media Action (2020), 34 pp.
"The new coronavirus that causes COVID-19 can spread rapidly and cause a lot of harm. But if communities respond appropriately and quickly, it is possible to limit its spread and the damage it causes. Mass media and communication have an absolutely vital role to play in this effort. Media can: provi
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"Internews, Translators without Borders, and BBC Media Action collaborated to track and analyse rumours and misinformation circulating on social media in a range of languages. At the same time, Evidence Aid produced plain-language summaries of existing high-quality research to inform the decisions o
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Life in Lulu: How Can Radio Drama Shift Peoples’ Perceptions Around Violence and Support Women to Resolve Disputes?
London: BBC Media Action (2020), 11 pp.
"There is evidence that [the radio drama series] 'Life in Lulu' had a strong impact on women’s attitudes and inspired female listeners to resolve conflicts non-violently and encourage others to do the same. This seems to be driven by having characters that are engaging to women and storylines that
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Water, Sanitation, Hygiene and Nutrition in Nepal: Informing and Motivating Communities to Pursue Healthier Practices in Mid- and Far-Western Districts
London: BBC Media Action (2020), 11 pp.
"This research briefing presents three case studies that demonstrate how BBC Media Action used insights from formative qualitative research to create public service announcements (PSAs) in 12 districts of midand far-western Nepal. BBC Media Action worked with local radio stations to target specific
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"Through understanding audience members’ priorities, views and experiences, Yay Kyi Yar ['Towards Clearer Water', a factual magazine radio programme] has been able to engage and inspire people. Listeners were driven by stories of ‘people like them’ achieving things they had not thought possibl
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What Role Can Drama Play in Conflict? A Radio Drama for Syria: Qualitative Research Findings
London: BBC Media Action (2018), 5 pp.
"Against the backdrop of the war in Syria BBC Media Action produced and broadcast 150 episodes of the radio drama Hay el Matar (Airport District) between 2015 and 2017. Funded by the European Commission as part of a broader project aiming to help build an open and inclusive society in Syria, the dra
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Violence Against Women Within the Rohingya Refugee Community: Prevalence, Reasons and Implications for Communication
London: BBC Media Action (2018), 16 pp.
"To inform the development of a new radio drama for Rohingya refugees in Cox’s Bazar, BBC Media Action carried out a small scale qualitative research study that sought to understand more about Rohingya men and womens’ understanding and attitudes towards child marriage, intimate partner violence
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How Has Media Programming Supported Polio Eradication?
London: BBC Media Action (2018), 11 pp.
"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil
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