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Afghanistan Media Landscape: Key Results
London: BBC Media Action (2021), 1 p.
"TV is the most popular media platform. Majority of TV viewers and radio listeners watch and listen to those media weekly. Urban, educated and younger people watch TV more than rural, less educated and older people. Men listen to radio and use internet more than women [...] A nationally representati
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Supporting Young Ethiopians to Secure and Succeed in Employment: What Role Can Communication Play?
BBC Media Action (2021), 3 pp.
"Based on this research, it was found that media and communication interventions could seek to leverage young Ethiopians’ optimism and enthusiasm, providing informative and inspiring content to fuel their ideas. This insight informed the creation of a social and behaviour change (SBCC) strategy to
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How Media and Communication Are Helping to Tackle Malaria in Sierra Leone
London: BBC Media Action (2021), 11 pp.
… And Action! How Media Can Address Climate Change in Countries Most Affected
London: BBC Media Action (2021), 39 pp.
Supporting Humanitarian Communication: What Role Does a Dedicated ‘common Service’ Play in Community Engagement and Accountability? A Case Study from the Rohingya Response, Cox's Bazaar
London: BBC Media Action (2021), 55 pp.
"Since October 2017, the Common Service for Community Engagement and Accountability (‘the Common Service’) has been funded as a dedicated project providing key services and support to help humanitarian organisations engage effectively with Rohingya communities and Bangladeshis living near Rohing
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Using Social Media to Strengthen the Political Participation of Young Women and Men in Nigeria
London: BBC Media Action (2021), 3 pp.
"The EU Support to Democratic Governance in Nigeria (EU SDGN) project funded by the EU employed a ‘social media first’ approach to strengthen the political knowledge, understanding, discussion and efficacy of young (18-24 years) women and men across all 36 states and FCT in Nigeria. High-impact
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What is life like for young Cambodians (15-30 year olds) and how are they participating in civic life? Research Briefing
Phnom Penh: BBC Media Action (2021), 6 pp.
"In our nationally representative survey, respondents were asked which values from a list they felt were most important to their lives. The three that came out top were health, education, and support from parents. Keeping their family in good health (62% very important) and having an education for t
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Connecting Empowerment: How Social Network Expansion in Women’s Collectives Helps Bridge the Gender Digital Divide
London: BBC Media Action (2021), 9 pp.
"This report, based on research conducted with women's empowerment collectives (self help groups, co-operatives, rights-based groups, trade unions) in India in late 2019, explores the relationship between the expansion of women's social networks in collectives, their growing empowerment, and their a
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How Do Young Ethiopians Differ in Their Aspirations, Attitudes and Views About Their Future?
BBC Media Action (2021), 12 pp.
"BBC Media Action surveyed 2000 young people (aged 15–29) in four regions and the city administration of Addis Ababa in May 2021. The study highlighted differences in young Ethiopians’ attitudes towards work and saving, education, traditional gender and cultural norms, and youth participation in
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Enabling Media Markets to Work for Democracy: An International Fund for Public Interest Media. Feasibility Study
London: BBC Media Action (2020), 121 pp.
"This study outlines the case for, and the practical feasibility of establishing, a new International Fund for Public Interest Media (IFPIM). Such a Fund would focus mainly on resource-poor settings across the world where the economic and political challenges confronting independent media have becom
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Handbook for Media: The New Coronavirus and COVID-19
London: BBC Media Action (2020), 34 pp.
"The new coronavirus that causes COVID-19 can spread rapidly and cause a lot of harm. But if communities respond appropriately and quickly, it is possible to limit its spread and the damage it causes. Mass media and communication have an absolutely vital role to play in this effort. Media can: provi
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In Full View: Creatively Tackling Sanitation in India
London: BBC Media Action (2020), 14 pp.
"Navrangi Re! (Nine To A Shade), a 26–episode television drama series was created to take the discussion on e Faecal Sludge Management (FSM) to mainstream audiences, beyond the domain of infrastructure and technology. It was the result of a unique partnership between a donor (the Bill & Melinda Ga
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"Internews, Translators without Borders, and BBC Media Action collaborated to track and analyse rumours and misinformation circulating on social media in a range of languages. At the same time, Evidence Aid produced plain-language summaries of existing high-quality research to inform the decisions o
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Using Drama to Encourage Non-Violent Conflict Resolution in South Sudan
London: BBC Media Action (2020), 2 pp.
"Mixed methods research found that including entertaining and relatable characters and storylines in the Life in Lulu radio drama engaged listeners and helped them to apply lessons from the programme to resolve conflicts peacefully in their own households and communities." (Page 1)
Water, Sanitation, Hygiene and Nutrition in Nepal: Informing and Motivating Communities to Pursue Healthier Practices in Mid- and Far-Western Districts
London: BBC Media Action (2020), 11 pp.
"This research briefing presents three case studies that demonstrate how BBC Media Action used insights from formative qualitative research to create public service announcements (PSAs) in 12 districts of midand far-western Nepal. BBC Media Action worked with local radio stations to target specific
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Life in Lulu: How Can Radio Drama Shift Peoples’ Perceptions Around Violence and Support Women to Resolve Disputes?
London: BBC Media Action (2020), 11 pp.
"There is evidence that [the radio drama series] 'Life in Lulu' had a strong impact on women’s attitudes and inspired female listeners to resolve conflicts non-violently and encourage others to do the same. This seems to be driven by having characters that are engaging to women and storylines that
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"Through understanding audience members’ priorities, views and experiences, Yay Kyi Yar ['Towards Clearer Water', a factual magazine radio programme] has been able to engage and inspire people. Listeners were driven by stories of ‘people like them’ achieving things they had not thought possibl
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How Has Media Programming Supported Polio Eradication?
London: BBC Media Action (2018), 11 pp.
"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil
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A Guide for the Media on Communicating in Public Health Emergencies
London: BBC Media Action (2018), 30 pp.
"This manual provides tips for media practitioners on how to help audiences during health emergencies. It can be read in conjunction with BBC Media Action’s Lifeline Production Manual (available online) which provides more general guidance on how to communicate with people affected by humanitarian
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"In recent weeks I have argued there is a need to bring fresh energy, creativity and intensity to efforts to support independent media. But these alone will not be enough. There is a fundamental problem of resources so I propose the creation of a new Global Fund for Free and Independent Media focuse
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