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"This book aims to contribute to a “deep internationalization” of media and communication studies by offering insights and guidance on how to integrate a cosmopolitan perspective in our discipline. Building onthe debates on de-Westernization and cosmopolitanism in the decades since the 2000s, th ... more
"Der Beitrag präsentiert und diskutiert die Ergebnisse einer umfassenden Befragung und mehrerer Dokumentenanalysen zu Personal-und Forschungsstrukturen sowie Lehrprogrammen in der deutschen Kommunikationswissenschaft im Hinblick auf deren „tiefe Internationalisierung“ bzw. kosmopolitische Ausri ... more
"In dieser Studie wird mithilfe qualitativer Fokusgruppendiskussionen mit Migranten bzw. mit Menschen mit Migrationsabsicht aus Subsahara-Afrika (i) nach Motiven für Migration, (ii) nach der Nutzung von Informationen und dem Wissen über Migration sowie (iii) nach der Rolle von Projekten der intern ... more
"In this chapter we have discussed a number of concrete strategies and practical examples on how to implement digital media literacy projects even in a difficult political and socio-cultural context like South Sudan. These are based in developing a holistic approach that considers citizen interactio ... more
"This study shows that the use of media in Iraq is only partly based on ethno-sectarian patterns, and that the majority of media users are not naively susceptible to the views of individual media offerings. There are broadcasters that explicitly appeal to ethno-denominational target groups, and ther ... more
"The present report summarizes the results of a media use study that was conducted in autumn 2014 in the Ugandan districts of Kampala, Mbale, Lira, Pader and Gulu. The study consists of a quantitative survey of more than 650 survey respondents, as well as six qualitative focus groups with a total of ... more
"For decades international radio broadcasters on the African continent were considered the tools of Western imperialism, ideological weapons in the Cold War. Yet international broadcasters also provided a crucial, alternative supply of information in times of state monopoly of the media and when the ... more
"Using the case of the hybrid media system of Uganda and Schimank’s approach of agent-structure dynamics, this article argues that media freedom and journalists’ autonomy first and foremost depend on society’s expectations of the media system. Closely linked to those informal structures of exp ... more
"Vor dem Hintergrund der Flüchtlingsdebatte in Deutschland 2015 wird in diesem Beitrag danach gefragt, welche (Massen-)Kommunikationskanäle Flüchtlinge vor, während und nach der Flucht nutzen, um sich über migrationsrelevante Themen zu informieren und sich darüber mit anderen Migrationswillige ... more
"In Syria, television is the dominant media type with high usage and availability rates in all areas studied. Television is followed by online media, print media, and finally radio. Media aligned with the Syrian government are leading in government-controlled areas, and opposition-aligned media are ... more
"Premier jalon de ce programme, cette étude, réalisée pour le compte de l’IPGL et de l’ABR par une équipe de 6 consultants locaux et internationaux, dresse un état des lieux du paysage médiatique des trois zones concernées. Il met en évidence des différences majeures entre les trois esp ... more
"The media culture of Syrians is strongly dominated by satellite television which is the most widely accessible type of media for Syrians across the sample. Beyond satellite television, access to media is primarily dependent on location with people in government controlled areas enjoying the best ac ... more

Do-It-Yourself Audience Research on a Shoestring

In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better ... more
"This volume seeks to impart a deeper understanding of the political nature of the Sudanese press. Through observation, research and analysis, it also conveys a multifaceted impression of Sudanese journalists’ working conditions. It tries to paint an authentic and differentiated picture of their s ... more