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Measuring the Audience: Why it Matters to Independent News Media and How it Can Contribute to Media Development
Washington, DC: Center for International Media Assistance (CIMA) (2014), 21 pp.
"Independent news media, which often operate on the fringes of media markets, risk being left out completely if they are not participating whole-heartedly, and with solid knowledge and support, in these emerging arenas. They must embrace audience research as the foundation of both their business dev
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The Business of Media in Myanmar
Washington, DC, Arcata, Calif.: Internews (2013), 22 pp.
Calling the Shots: How Ownership Structures Affect the Independence of News Media
Washington, DC: Center for International Media Assistance (CIMA) (2012), 35 pp.
"At an international level, the media development community should advocate for standards governing media cross-ownership limitations, best practices in media licensing, and the licensing of the broadcast spectrum. States should adopt net neutrality and support increased uncensored access to social
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Matching the Market and the Model: The Business of Independent News Media
Washington, DC: Center for International Media Assistance (CIMA) (2011), 34 pp.
"According to this paper, many media businesses lack management skills and experience in developing effective business models. "Compounding this is a lack of media development assistance targeted to media managers, the expansion of economic constraints on media businesses, and a lack of access to in
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