mediadev library

"Over the past twenty years, media interventions have become an accepted tool for conflict management. Interventions have often proven ineffective, however, because they lacked clear definition of their intended outcomes. This volume presents an Intended-Outcomes Needs Assessment methodology (IONA) ... more

"[...] International donor support for Afghanistan's media has had two primary goals. The short-term goal has been to counteract the effects of insurgent communications in order to win the hearts and minds of the Afghan people. The long-term goal has been to create a free and independent media secto ... r that will continue to function after donor support has ended. Although millions of dollars have been invested in the development of the Afghan media sector and the growth of private media since 2001 is considered one of Afghanistan's greatest success stories, neither of these donor goals is being met. Donor support for Afghan media has led to the growth of radio and television outlets that are almost entirely dependent on foreign funding - direct and indirect. Recent strategic communications policies have neither diminished nor adequately countered the presence of extremist voices in Afghanistan. Despite some examples to the contrary, Taliban communications continue to affect the lives of ordinary Afghans, whereas many communications by and from Western sources do not. Neither short- nor mid-term analysis of the Afghan economy - ranked the third poorest in the world by the United Nations Development Program (UNDP) - foresees the growth of a market able to sustain Afghanistan's domestic media sector without foreign financing. The limited impact of Western communications endeavors, in conjunction with the predicted continued weakness of the Afghan economy, reveals an urgent need for a dramatic shift in the media strategies and goals pursued by the United States and its allies. First and foremost, donors should invest primarily in the Afghan media's production and dissemination of socially constructive contents rather than in building media institutions or infrastructure that the Afghan economy cannot support. For these contents to be received as authentic and credible, they must reflect the vulnerabilities and priorities that Afghans themselves have identified as vital. Donors should make a multiyear funding commitment to the media in Afghanistan. Support should be allocated to both terrestrial and wireless media through a transparent and competitive process developed jointly by donors and Afghan media experts. Aggressively supporting the dissemination of socially constructive contents through new outlets will permit access to both geographic and demographic segments of the population not adequately served by current media outlets." (Summary, page 3) more

A Critical Analysis of Digital Communications and Conflict Dynamics in Vulnerable Societies

Media in Fragile Environments: The USIP Intended-Outcomes Needs Assessment Methodology
Key Guides

Afghanistan Media Assessment: Opportunities and Challenges for Peacebuilding

A Critical Analysis of Digital Communications and Conflict Dynamics in Vulnerable Societies

Media in Fragile Environments: The USIP Intended-Outcomes Needs Assessment Methodology Key Guides

Afghanistan Media Assessment: Opportunities and Challenges for Peacebuilding

Media in Fragile Environments: The USIP Intended-Outcomes Needs Assessment Methodology
Key Guides