mediadev library

Gaming in Africa

GeoPoll (2024), 30 slides

"GeoPoll’s latest report, “Gaming in Africa,” provides a detailed exploration of the burgeoning gaming scene across Egypt, Kenya, Nigeria, and South Africa. Drawing from the perspectives of more than 2,500 gamers, this report shines a light on the habits, preferences, and challenges of the Afr ... ican gaming community. Highlights from the survey include the following: The Prevalence of Mobile Gaming: The survey reveals a significant tilt towards mobile gaming, with an astounding 92% of respondents playing games on their mobile phones. This preference is driven by increasing smartphone penetration and the Android platform’s dominance, with 92% of respondents having downloaded games from the Google Play Store. Engagement: Gaming serves as a primary source of entertainment, relaxation, and a remedy for boredom for the majority of gamers, with 73% playing for fun and 64% for stress relief. Expenditure: Financial investment in gaming is noteworthy, with 63% of gamers having made a purchase related to gaming. The amount spent varies, with 29% spending between $2 to $5 monthly, illustrating a willing but cost-conscious gamer base. Navigating the Barriers: The report also identifies barriers to gaming purchases, with 47% preferring free games and 44% citing a lack of funds. The cost-related challenges extend beyond purchases, as gamers list the cost of data bundles (42%) and expensive gaming hardware (31%) among their top challenges. A Call for Cultural Representation: Over half of the respondents value cultural relevance in games, and a substantial 44% feel there are not enough games with characters that look like them or environments similar to their life, signaling an untapped market for local content creation. In-Game Advertising Insights: Despite mixed feelings about ads in games, a surprising 63% have made a purchase after seeing an ad in a game. This suggests that while ads may be met with some resistance, they remain a potent tool for engagement and monetization within the gaming ecosystem. The Local Gaming Scene: A striking 56% of respondents are unaware of any games made in Africa, highlighting a significant gap in visibility and market penetration for local developers. However, there is a growing interest in supporting local talent, with varied sentiments across countries regarding the importance of local games." (Key findings summary) more

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Afghanistan Media Audience Landscape

GeoPoll (2024), 3 pp.

"The GeoPoll Afghanistan Media Audience Landscape Establishment Survey comprised of 2,000 Computer Assisted Telephone Interviews (CATI) with respondents across the country, conducted in from December 2023 to January 2024. Based on the survey data, approximately 67% of the adult Afghan population wat ... more

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The Top TV and Radio Stations in Kenya

Frankline Kibuacha

GeoPoll, February 18 (2024)

"The media landscape in Kenya continues to evolve, with television and radio remaining key sources of news, entertainment, and engagement for millions of people. GeoPoll’s Audience Measurement (GAM) data from January to December 2024 offers insights into the most-watched television stations and mo ... more

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GeoPoll Media Viewership Survey: Afghanistan

GeoPoll (2024), 24 slides

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Social Media Usage in Africa: Report from a GeoPoll Survey in Ghana, Kenya, Nigeria and South Africa

GeoPoll (2023), 2 pp.

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Report: Online Influencers’ Influence in Kenya and Nigeria 2023

Newton Adika

GeoPoll (2023)

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Shamba Shape Up Series 11: Knowledge, Attitude and Practices Report

GeoPoll (2021), 65 pp.

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Zimbabwe Media Report

GeoPoll; Internews (2019), 15 pp.

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A Guide to Conducting Research in Emerging Markets

GeoPoll (2018), 31 pp.

"This free, 30-page report from GeoPoll is an in-depth guide to methods of market research and best practices for conducting survey research in hard to reach areas of the world. GeoPoll experts share knowledge gained through years of engaging consumers in emerging markets across the world, with spec ... more

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The Reality of Fake News in Kenya

London et al.: Portland; GeoPoll (2017), 18 pp.

"Alarmingly, the research reveals that fake news is a pervasive problem surrounding the Kenyan elections with 90% of respondents having seen false or inaccurate information and 87% viewing this information as being deliberately false. Why does this matter? An informed citizenry is vital to Kenya’s ... more