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Planning and Managing Public Relations Campaigns: A Strategic Approach
London; New York: Kogan Page, 5th ed. (2021), ix, 334 pp.
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
...
Evaluating Public Relations: A Guide to Planning, Research and Measurement
London et al.: Kogan Page, 3rd ed. (2014), viii, 199 pp.
Ethics in Public Relations: A Guide to Best Practice
London; Philadelphia: Kogan Page; Chartered Institute of Public Relations, 2nd ed. (2008), xvii, 179 pp.
Tales for Change: Using Storytelling to Develop People and Organizations
Key Guides
London; Sterling, VA: Kogan Page (2004), vii, 165 pp.
"This book contains 50 stories, all of which have been specifically chosen to help you deal with the difficult and complex process of change. Some of the stories have been lent by other authors, some are my own creation, some were developed by participants during storytelling workshops and some have
...
"A UNESCO report headed by Sean MacBride of Ireland in which representatives from Canada, Chile, Columbia, Egypt, France, India, Indonesia, Japan, the Netherlands, Nigeria, Tunisia, the U.S., the U.S.S.R., Yugoslavia and Zaire were mandated "to study the totality of Communication problems in modern
...
