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The Message Matrix: A Participatory Programme Design Tool
In: Learning with Community Media: Stories from the Commonwealth and Latin America
Vancouver: Commonwealth of Learning (COL) (2012), pp. 99-111
"The message matrix facilitates local stakeholder groups and community members to take an active, empowered role in content development for an educational communication programme. The method enables active participation of target audiences and stakeholder groups in the identification, analysis and r
...
Learning with Community Media: Stories from the Commonwealth and Latin America
Deep Insights
Vancouver: Commonwealth of Learning (COL) (2012), viii, 148 pp.
"This publication provides readers with fresh insights into the practice of participatory educational communication. The first section explores the educational potential of community media, reaching from participatory radio campaigns in Sub-Saharan Africa to school radios in Brazil. The second secti
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