"This guide should help practitioners to: develop an evidence-grounded understanding of misinformation in the context of vaccination, how it spreads and gets traction, what can be done to mitigate its impact; implement evidence-based approaches to address misinformation; develop a comprehensive and ... tailored national strategy for misinformation management [with case studies on polio vaccination in Pakistan, dengue in the Philippines and HPV in Malawi]. The guide should support practitioners working in immunization programs, including immunization managers, C4D communication for development specialists, behaviour and social change specialists, external and digital communications and health teams." (Page 6) more