"In their new book, magazine business consultant Cheryl Woodard and editor Lucia Hwang team up to put professional advice in the hands of the nonprofit community. Readers learn step-by-step how to set goals and present core messages; manage the business side of a publication; edit high-quality conte ... nt; design and print magazines or newsletters; create an appealing website; develop effective marketing and advertising strategies." (Publisher description) more

"Written by the co-founder of PC Magazine, PC World and Macworld, this practical, informative book gives readers the practical know-how needed to put together a profitable publication. The book covers the ins and outs of: raising start-up money; attracting the best help; choosing the right marketing ... strategies; creating a solid subscription base; building loyalty among readers and advertisers; competing effectively; publishing successfully on the Internet. The book also includes an expanded resources chapter sprinkled with websites and software and publishing services. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise." (Publisher description) more