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Concise Encyclopedia of Church and Religious Organization Marketing

Robert Stevens, David Loudon, Bruce Wrenn, Henry Cole
New York: Haworth (2006), 176 pp.
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Marketing for Congregations: Choosing to Serve People More Effectively

Norman Shawchuck, Philip Kotler, Bruce Wrenn, Gustave Rath
Nashville: Abingdon Press (1992), 424 pp.