"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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ar? Is it worthwile to attend the Frankfurt book fair? When should editors rent direct mailing lists? How to organize the overseas distribution? The author gives no simple recipes in this book, but he describes the experiences he has accumulated for more than thirty years of professional life in Africa-related publishing. The text is organised into four parts: Marketing and Promotion, Overseas Distribution and Rights Sales, Case Studies, and Resources. Five case studies deal with book marketing and distribution in Africa, India, the Caribbean and the Pacific, and the sixth case study highlights the experience of African Books Collective in marketing African books worldwide. A special chapter presents an overview of the internet as a tool for book professions in developing countries. This handbook is an excellent overview of the current state in marketing academic books in developing countries." (CAMECO Media Forum)
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"The aim of this book is to analyse media law in relation to specific areas,both in terms of its practical application and its theoretical framework. Part 1 concentrates on the regulation of media content and is largely written from a pro media point of view. Its central tenet is how far does the En
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glish media enjoy freedom of expression and the way in which that impacts on how the media operates. It considers how the Human Rights Act 1998 impacts on the media. Part 2 moves on to look at the regulation of the media industries as a whole. Part 3 focuses on day to day transactions for the media. In particular it focuses on provisions from typical media agreements and aims to provide a context for the law which has been outlined in Parts 1 and 2." (Publisher description)
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"This work is not just another monograph on copyright and neighbouring rights. It represents a fundamental contribution to study of this discipline made, in response to UNESCO’s request, by the eminent specialist on the subject, Professor Delia Lipszyc [...] UNESCO’s programme for the promotion
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of teaching of copyright and neighbouring rights has sought to devise appropriate draft syllabuses, while encouraging the establishment of professorships for the study of this discipline in universities. In collaboration with eminent experts in each region, the proposed syllabuses have already been brought into line with the legal contexts of Latin America, French-speaking Africa, the Arab States, the Asian and Pacific region, English-speaking Africa and the Commonwealth of Independent States. The updated version of this work, the Spanish original of which was published in 1993, is an additional contribution to this endeavour. It responds to the deeply felt concern of universities to see the teaching programmes adopted by them supported by a work which covers the subject in its every aspect, its basis being statute law throughout the world and the experience of its application. Professor Lipszyc’s work represents a remarkable contribution in this respect. It gives the teaching of copyright and neighbouring rights a greater operational dimension in a universal context. Set out as a university manual, it presents, with its clear and searching approach, the many and varied aspects of this important legal discipline as reflected in the different laws throughout the world, the relevant international conventions and current international thinking on the subject, in the light of technological progress in the methods of creation, production and dissemination of works of the mind. It offers appropriate clarification of legal concepts hitherto the province of specialists, and makes them more readily understood. This work is, in short, a precious resource with which students and specialists in copyright and neighbouring rights can be provided, and an invaluable tool in aiding the various parties involved in cultural activity to organize their professional relationships on a sound and equitable basis." (Preface)
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"The premises on which copyright is based is explored. Ethical issues related to copyright are discussed. The role of the Reproduction Rights Organisation (RRO) as a mechanism to administer collectively authors' rights and an overview of how they operate is given. The plight of developing countries
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in having to adhere stictly to the demands of copyright law is highlighted. Suggestions are made on the approaches that should be taken, looking at the issue in a balanced perspective." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008)
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"La version française de cet ouvrage publié en espagnol en 1993 entre dans le cadre de la promotion de cet enseignement at apporte une contribution fondamentale à l'étude de ce droit. L'auteur, éminente spécialiste, a su structurer la matière de cet ouvrage en un manuel d'enseignement. Elle a
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borde avec rigueur et clarté les multiples aspects de cette discipline, en constante évolution, en illustrant ses développements avec de nombreux exemples." (Dos de counverture)
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"Examine la production et la distribution de matériel culturel et multimédia en Afrique francophone subsaharienne et l'impact des nouvelles technologies sur les réseaux de communication." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 378)
"This book brings together experts in economics, sociology, anthropology, the humanities, and communications to explore what effects the North American Free Trade Agreement will have on the flow of cultural products among Mexico, the United States, and Canada. After an overview of free trade and the
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cultural industries, the book covers the following topics: dominance and resistance, cultural trade and identity in relation to Mexico and to French Canada, and intellectual property rights. Based on present trends, the contributors predict that there will be a steadily increasing flow of cultural products from the United States to its neighbors. This book grew out of a 1994 conference that brought together leaders of the cultural industries, policy makers, and scholars. It represents state-of-the-art thinking about the global influence of U.S. cultural industries." (Publisher description)
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"Contains over 2,200 entries covering books, serials, reference sources, reports, papers in edited collections, book-sector studies and similar documents, and periodical articles drawn from literature published in over 360 journals and magazines. Most entries have a short annotation. Supplementary v
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olumes ("A bibliography of publishing and the book chain in Sub-Saharan Africa". London: Association for the Development of Education in Africa (ADEA), Working Group on Books and Learning Materials) have been published in 1997 (303 entries, mainly publications published in late 1995 and in 1996) and 1998 (further 250 entries, largely material published in 1997)." (commbox)
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"A collection of six papers that aim to fill a void in the current debate about copyright and, at the same time, to bring some balance to the debate by providing a number of perspectives from the developing world. These include a paper by Henry Chakava “International Copyright and Africa: An Unequ
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al Exchange” and one by Urvashi Butalia “The Issues at Stake: An Indian Perspective on Copyright”. Lynette Owen, Rights and Contracts Director at Longman’s, provides a perspective on copyright by that of a UK publisher." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1743)
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"There are very few books on copyright in Africa, and this one provides a good general overview of the principles of copyright in all its dimensions. It includes sections on duration of copyright, copyright protection, rights of authors (and those in the performing arts), and procedures for copyrigh
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t registration. The author – a barrister, who was formerly the Acting Copyright Administrator in Ghana – draws on a number of case histories and examines individual cases of copyright infringement. There is also a description of the work of the Copyright Society of Ghana (COGSA), now CopyGhana." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1746)
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"Contains the papers of a national seminar on the Nigerian Copyright Law held in Lagos in March, 1988. The papers cover a wide area of issues relating to copyright and intellectual property, and as they affect authors/books, the film industry, broadcasting, and the visual arts. Part 1 presents an in
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troduction to Nigerian copyright law and its relevance to social change; part 2 focuses on the international dimensions of copyright protection and sanctions, while part 3 deals with various aspects of Nigerian copyright law, copyright exceptions, legal action for infringement of copyright, and copyright and licensing. The final part 4 focuses on the administration and practice of copyright, with papers on the need for an effective infrastructure to administer copyright, reprography and intellectual property, intellectual property and book piracy, copyright and emerging trends in technology, and the implications of copyright law for performing artists." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1821)
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