"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi
...
co and other parts of Latin America. Sabido's entertainment-education strategy has also been utilized in countries as India, Kenia, Nigeria, Brasil, Jamaica and Indonesia. The book describes the theory of Sabido, explains how to utilize it in the design of education messages, and explains how the audience effects of this approach can be measured. The author is the International Information Manager at Televisa (Mexico City), where she has worked with Miguel Sabido since 1989. She edits Televisa's semimonthly newsletter about worldwide entertainment-education trends in television and cinema business." (CAMECO Media Forum 3/95)
more
"After providing an overview of the Singapore society and its communication system as background, the coauthors examine the main aspects of communication policy in Singapore, and conclude with a case study of communication planning at the Radio and Television Singapore and the Singapore Family Plann
...
ing and Population Board. Appendixes include "The Communication Network in Singapore," "Breakdown of Television Singapore Programs, by Language, Type of Program, and Location of Production," and RTS's [Radio Television Singapore] Requirements for Advertising Material." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 678)
more
"La tarea del libro consiste en explicar inicialmente la conceptualización escogida para los términos Comunicación y Planeamiento. Competiría después aplicar dichos conceptos a una praxis concreta. Sin embargo, la aplicación no se lleva en el libro hasta el nivel del qué hacer propiamente dic
...
ho, sino más bien hasta el nivel del porqué hacer. En otras palabras, no se presentan métodos y técnicas para el planeamiento del uso de la comunicación, sino más bien principios y criterios que tratan de justificar porqué deberían adoptarse algunos tipos de comunicación y ciertas rnodalidades de planeamiento. Esta restricción no solamente no constituye una omisión sino que se ciñe coherentemente a uno de los más caros principios del propio tipo de planeamiento defendido, cual es el de dejar suficiente amplitud y libertad a este plano para que las acciones de él emanadas sean adecuadas para la situación específica de cada momento histórico y de cada ámbito geográfico y social." (Introducción general, páginas 26-27)
more
"This bibliography [...] contains 395 annotated entries that cover a variety of problems and issues relating to communication policy and planning in fifty-three countries. The main purpose of the bibliography is to serve as a reference tool for social science researchers interested in the emerging a
...
rea of communication planning research, and policy makers and planners engaged in the practical tasks of communication planning. This is probably the first comprehensive annotated bibliography on communication policy and planning. The literature on this area is not very large. Books, journal articles, and reports dealing exclusively with communication policy and planning issues are very limited in number. In most cases the policy and planning problems are discussed in the context of other communication problems. Therefore, the selection of items for this bibliography has been somewhat eclectic reflecting our preference, experience, and access to the general literature on communication and development. We limited our search to English language literature on communication that focuses on communication and development." (Preface)
more