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"This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, ... more
"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi ... more
"After providing an overview of the Singapore society and its communication system as background, the coauthors examine the main aspects of communication policy in Singapore, and conclude with a case study of communication planning at the Radio and Television Singapore and the Singapore Family Plann ... more