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6
Featured
Free Access
3
Key Guidance
1
Topics
Radio Advertising
2
Radio Marketing, Branding & Promotion
2
Advertising Effects & Impact
1
Advertising Markets & Industries
1
Audience Research: Planning & Implementing Surveys
1
Radio Consumption, Radio Use, Radio Audiences
1
Target Groups
1
Public Relations: Radio
1
Community Radio Management
1
Community Radio Regulation & Licensing
1
Community Radio Setting-Up
1
Health Campaigns: Monitoring & Evaluation
1
Health Campaigns: Planning & Implementation
1
Health Radio Programmes
1
WASH Communication (Water, Sanitation, Hygiene)
1
Radio News
1
Fundraising
1
Civic Engagement, Citizen & Community Participation
1
Radio Dramas, Radio Soap Operas, Radio Fiction
1
Radio Programming, Programme Structures & Schedules
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Output Type
Water, Sanitation, Hygiene and Nutrition in Nepal: Informing and Motivating Communities to Pursue Healthier Practices in Mid- and Far-Western Districts
London: BBC Media Action (2020), 11 pp.
"This research briefing presents three case studies that demonstrate how BBC Media Action used insights from formative qualitative research to create public service announcements (PSAs) in 12 districts of midand far-western Nepal. BBC Media Action worked with local radio stations to target specific
...
Handbuch für Mediaberater im Hörfunk
Baden-Baden: Nomos, Ed. Fischer, 2., aktualisierte Aufl. (2011), 196 pp.
"Das Buch ist nicht als allumfassendes, wissenschaftliches Fachbuch zu verstehen. Vielmehr ist es ein Buch für die tägliche Praxis. Es vermittelt Grundlagenwissen aus den Bereichen Marketing, Medien und der Kommunikation mit dem Kunden (u.a. aus dem NLP). Darüber hinaus finden Sie eine Vielzahl v
...
Praxiswissen Radio: Wie Radio gemacht wird - und wie Radiowerbung anmacht
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., aktual. und erw. Ausg. (2011), 272 pp.
Community Radio Manual
Key Guidance
Newlands: Open Society Foundation for South Africa (1999), 221 pp.
A Guide to Using Radio Spots in National Control of Diarrhoeal Disease Programmes
Geneva: World Health Organization (WHO) (1994), 138 pp.
El spot radiofónico
San José (CR): Radio Nederland Training Centre (RNTC) (1991), 90 pp.
