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Netnography: The Essential Guide to Qualitative Social Media Research

Los Angeles et al.: Sage, 3rd ed. (2020), viii, 460 pp.
"Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides th ... more
"Demystifying the evaluation journey, this is the first evaluation mentoring book that addresses the choices, roles, and challenges that evaluators must navigate in the real world. Experienced evaluator and trainer Donna R. Podems covers both conceptual and technical aspects of practice in a friendl ... more

Doing Media Research: An Introduction

Thousand Oaks; London; New Delhi: Sage (1996), xxviii, 265 pp.
"A comparative study on how the media present other countries, peoples and issues to readers, listeners and viewers. Using quantitative content analysis, teams followed the news in selected countries representing various communication systems in North America, Africa, the Middle East, Asia, Eastern ... more
"L'auteur fait rapport des travaux accomplis dans le cadre du projet-pilote de Dakar pour la production, l'utilisation et l'évaluation des besoins d'équipement nécessaires à la diffusion des programmesd'éducation pour adultes par la télévision. Le rapport présente, plus précisément, une é ... more
"The author reports on the work accomplished in the Dakar pilot-project for the production, use and evaluation of the equipment required to broadcast educational programmes for adults on television. More specifically the report presents a sociological and psychological evaluation of the effects of a ... more