"Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides th
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e theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others." (Publisher description)
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"Demystifying the evaluation journey, this is the first evaluation mentoring book that addresses the choices, roles, and challenges that evaluators must navigate in the real world. Experienced evaluator and trainer Donna R. Podems covers both conceptual and technical aspects of practice in a friendl
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y, conversational style. She focuses not just on how to do evaluations but how to think like an evaluator, fostering reflective, ethical, and culturally sensitive practice. Extensive case examples illustrate the process of conceptualizing and implementing an evaluation--clarifying interventions, identifying beneficiaries, gathering data, discussing results, valuing, and developing recommendations. The differences (and connections) between research, evaluation, and monitoring are explored. Handy icons identify instructive features including self-study exercises, group activities, clarifying questions, facilitation and negotiation techniques, insider tips, advice, and resources." (Publisher description)
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"A comparative study on how the media present other countries, peoples and issues to readers, listeners and viewers. Using quantitative content analysis, teams followed the news in selected countries representing various communication systems in North America, Africa, the Middle East, Asia, Eastern
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and Western Europe and Latin America during one week in 1979. Two methods were employed: one measured the amount of foreign news while the second balanced measurement with a qualitative analysis of the material, fleshing out the content, drawing attention to omissions, and showing the flavor of the kinds of news coverage available within each media system. Appendixes give the participating teams; the coding of the study; a section on "Other Research and the World of News" by Robert L. Stevenson which not only lists the research from other studies but breaks the material down into tables and draws overall conclusions; and a final appendix: "The News of the World in Four Major Wire Services: A Study of Selected Services of the Associated Press, United Press International, Reuters, and Agence France-Press" by David Weaver, Cleveland Wilhoit, Robert Stevenson, Donald Lewis Shaw, and Richard Cole." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 413)
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"L'auteur fait rapport des travaux accomplis dans le cadre du projet-pilote de Dakar pour la production, l'utilisation et l'évaluation des besoins d'équipement nécessaires à la diffusion des programmesd'éducation pour adultes par la télévision. Le rapport présente, plus précisément, une é
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valuation sociologique et psychologique des effets d'une série d'émissions de télévision consacrée à la santé et à la nutrition sur un public de femmes analphabètes." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 851, topic code 410.330)
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"The author reports on the work accomplished in the Dakar pilot-project for the production, use and evaluation of the equipment required to broadcast educational programmes for adults on television. More specifically the report presents a sociological and psychological evaluation of the effects of a
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series of television broadcasts on health and nutrition on an audience of illiterate women." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 852, topic code 410.330)
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