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Health information systems in extreme contexts: Using mobile phones to fight AIDS in Uganda
Electronic Journal of Information Systems in Developing Countries (EJISDC), issue e12314 (2024), 16 pp.
"The HIV/AIDS pandemic is a global issue that has unequally affected several countries. Due to the complexity of this condition and the human drama it represents to those most affected by it, several fields have contributed to solving or at least alleviating this situation, and the information syste
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Evaluating Use of Mass-Media Communication Intervention ‘MTV-Shuga’ on Increased Awareness and Demand for HIV and Sexual Health Services by Adolescent Girls and Young Women in South Africa: An Observational Study
BMJ Open, volume 13, issue e062804 (2023), 12 pp.
"Objective: To investigate the effect of exposure to 'MTV Shuga:Down South’ (MTVShuga-DS) during the scale-up of combination HIV-prevention interventions on awareness and uptake of sexual reproductive health (SRH) and HIV-prevention services by adolescent girls and young women (AGYW) [...] Conclus
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‘It is Guiding Us to Protect Ourselves’: A Qualitative Investigation Into Why Young People Engage with a Mass-Media HIV Education Campaign
Culture, Health & Sexuality, volume 25, issue 7 (2023), pp. 803-817
"This study explores how and why young people engage with MTV Shuga, a popular mass media campaign in South Africa, to understand what makes effective HIV edutainment. Young MTV Shuga viewers from the Eastern Cape, South Africa and their parents participated in remote individual interviews and focus
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Evidence and Gap Map Report: Social and Behavior Change Communication (SBCC) Interventions for Strengthening HIV Prevention and Research Among Adolescent Girls and Young Women (AGYW) in Low- and Middle-Income Countries (LMICs)
Campbell Systematic Reviews, volume 19, issue e1297 (2023), 52 pp.
"Adolescent girls and young women (AGYW), aged 15.24 years, are disproportionately affected by HIV and other sexual and reproductive health (SRH) risks due to varying social, cultural, and economic factors that affect their choices and shape their knowledge, understanding, and practices with regard
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Promoting Conspiracy Theory: From AIDS to COVID-19
Deep Insights
Global Public Health, volume 18, issue 1 (2023), 13 pp.
"Public health advocates in the US and South Africa emphasise that many of the vaccine hesitant are not hardened conspiracy theorists, may have reasonable fears about side-effects and are potentially open to persuasion, especially if their concerns are taken seriously by interlocuters they trust. Bu
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A Qualitative Exploration of the Salience of MTV-Shuga, an Edutainment Programme, and Adolescents’ Engagement with Sexual and Reproductive Health Information in Rural KwaZulu-Natal, South Africa
Sexual and Reproductive Health Matters, volume 30, issue 1 (2022), pp. 1-12
"This paper examines the extent to which an edutainment programme, MTV-Shuga, was reported to influence young people’s engagement with sexual and reproductive health (SRH) information in rural KwaZulu-Natal, South Africa. In 2019 we conducted eight community-based screenings of MTV-Shuga episodes
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Health Communication and Disease in Africa: Beliefs, Traditions and Stigma
Singapore: Palgrave Macmillan (2021), xv, 401 pp.
Applied Theatre and Sexual Health Communication: Apertures of Possibility
London: Palgrave Macmillan (2020), xxv, 323 pp.
"This book analyses the partnership between applied theatre and sexual health communication in a theatre-making project in Nyanga, a township in South Africa. By examining the bridges and schisms between the two fields as they come together in the project, an alternative way of approaching sexual he
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The Entertaining Way to Behavioral Change: Fighting HIV with MTV
Washington, DC: World Bank Group (2019), 45 pp.
"This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. Th
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Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report
Dar es Salaam: UNICEF Tanzania; CSR Group Africa (2019), xv, 14, 119 pp.
"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of
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Engaging youth in community action research: A visual methods approach to HIV and AIDS awareness
Whanake: the Pacific Journal of Community Development, volume 4, issue 2 (2018), pp. 48-66
"Young people are among the most affected and vulnerable groups in the HIV epidemic. Targeting young people in prevention strategies requires inclusive and participatory approaches. This paper discusses a film production project that involved youths in a remote rural community in the Highlands of Pa
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Accounting for Youth Audiences’ Resistances to HIV and AIDS Messages in the Television Drama Tsha Tsha in South Africa
SAHARA-J: Journal of Social Aspects of HIV/AIDS, volume 15, issue 1 (2018), pp. 20-30
"Using cultural studies as its conceptual framework and reception analysis as its methodology, this study investigated and accounted for the oppositional readings that subaltern black South African youths negotiate from Tsha Tsha, an E-E television drama on HIV and AIDS in South Africa. Results from
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Examining diffusion to understand the how of SASA!, a violence against women and HIV prevention intervention in Uganda
BMC Public Health, volume 18, issue 616 (2018), 20 pp.
"This paper is based on a qualitative study of couples living in SASA communities and secondary analysis of endline quantitative data collected as part of a cluster randomised control trial designed to evaluate the impact of the SASA! intervention. The primary trial was conducted in eight communitie
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Bridging Theory and Practice in Entertainment Education: An Assessment of the Conceptualization and Design of Tsha Tsha in South Africa
Sage Open, issue January-March (2018), 12 pp.
"The entertainment–education (E-E) strategy in development communication has been widely described as the panacea to development challenges in Africa. However, despite its growing application on the continent, E-E is still argued to be inhibited from contributing meaningfully toward development ef
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NGOs and Health Reporting in Tanzania
African Journalism Studies, volume 39, issue 2 (2018), pp. 42-60
"This study examines the role of non-governmental organisations (NGOs) in shaping health reporting in Tanzania. Drawing on in-depth interviews with representatives from NGOs cited in HIV/AIDS-related stories published in the Tanzanian newspapers, the Daily News and The Guardian, the analysis focuses
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Integrative Framing Analysis: Framing Health Through Words and Visuals
London: Routledge (2017), x, 170 pp.
"Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then
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Applied Theatre: Performing Health and Wellbeing
Deep Insights
London et al.: Bloomsbury (2017), xxiii, 315 pp.
"Applied Theatre: Performing Health and Wellbeing is the first volume in the field to address the role that theatre, drama and performance have in relation to promoting, developing and sustaining health and wellbeing in diverse communities. Challenging concepts and understanding of health, wellbeing
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Radio as a Tool of Health Education: What Makes for an Effective HIV/AIDS Radio Campaign in Sub-Saharan Africa?
Intersect, volume 9, issue 3 (2016), pp. 1-14
"Public health interventions often take the form of media campaigns, which utilize television, radio, and print advertisements to spread awareness and inform the population of risk factors, prevention methods, and treatment options. This paper will focus on HIV/AIDS radio programs in Malawi, Zambia,
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