"Internal migration within India increased significantly after economic liberalization in 1991. The effect of liberalization really took effect on the ground in India around the year 2000 when the internal migration from the relatively poorer regions of north and east to the more prosperous regions
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of south and west saw a huge spike in numbers. GlobalOriya.com was an early initiative in community media for the internally displaced population of the eastern province of Orissa (now called Odisha) outside of the province. This was a very successful initiative, which spread to have a dedicated and engaged readership of more than 8000 members in little over three years. However, it died a sudden death in early 2007 when different factors combined to lead to its demise. It is an excellent case study of what can go wrong in an otherwise successful community media initiative. This paper details the journey of the initiative from the perspective of one of its founders and disseminates the learnings from this experience aiming to help other community media organizations become much more robust against such sudden failures." (Abstract)
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"Organizations strive to persuade the public to change beliefs or behavior through expensive media campaigns. Designers painstakingly craft resonant and culturally sensitive messaging that will motivate people to buy a product or take active steps to improve their health. But once these campaigns le
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ave the controlled environments of focus groups and advertising agencies, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In 'Best Laid Plans', Terence E. McDonnell argues that these well-designed campaigns are undergoing “cultural entropy”: the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures. These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy." (Back cover)
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"This research study examines and assesses the progress of media development work in the Southern Mediterranean region in the wake of the Arab Spring. It highlights the challenges faced by international agencies and presents examples of effective, innovative interventions that could help to shape be
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st practice in this field." (Executive summary)
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"This paper compares and contrasts four centers: The Center for Investigative Reporting in Bosnia-Herzegovina (CIN), The Journalism Training and Research Initiative in Bangladesh (JATRI), the Arab Reporters for Investigative Journalism in Jordan (ARIJ), and The Caucasus Media Investigations Center (
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CMIC) in Azerbaijan. No officials or funders ever announce failures or label projects like these failures. But this paper posits that those centers designed and run by journalists to actively report are more effective in fulfilling their role as watch-dogs, as well as more sustainable. They perform better at developing future practitioners and instilling an investigative reporting tradition in new places. This examination suggests that donors hoping to implant successful centers increase their chances when they match ambitions to the political and legal climate of host countries, commit to multi-year involvement, and select passionate leaders with clout in the eyes of other journalists in their host regions. This study suggest that centers designed by outsiders and run by non-journalists tend to evolve into generalized research, resource and training centers." (Introduction)
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"The Georgian public service broadcaster has been unable to develop into an autonomous and independent media organisation in spite of all the legal and institutional safeguards. It has been a victim of intense political manipulation and interference throughout its existence, and most domestic and ex
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ternal interventions to improve its position concentrated on changes in legislation and on administrative measures, which the political class has always been able to bypass or bend to its needs." (Conclusion)
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"This publication analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their developm
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ent goals, their leaders must have a firm understanding of the impact of infectious diseases on their people and take prompt action to fix socioeconomic issues arising from the problems associated with poor health practices. Drawing on experiences from international health organizations such as the United Nations Population Fund (UNFPA), commissioned in poor countries to assist national governments in improving the wellbeing of their citizens, this volume analyzes maternal and child mortality and the spread of infectious diseases, and offers communication strategies for the management of malaria, HIV Aids, Polio, tuberculosis, and others in Somalia, Madagascar, Ghana, South Africa, Zimbabwe, Nigeria, the Democratic Republic of Congo, and India." (Publisher description)
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"This paper will examine American efforts to create a vibrant free press in Iraq and Afghanistan. A $200 million project in Iraq was the largest attempt ever by the United States, or any country, to help create independent media in another nation. Run by the Pentagon, it was a near total failure in
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its first year, with Iraqi journalists, American trainers and U.S. government officials assailing it as wasteful, amateurish and counterproductiv. A far smaller, $15 million State Department effort in Afghanistan, by comparison, appears to have been more effective. In both countries, many local journalists have performed well, particularly when given proper resources and training. But in Iraq and Afghanistan, as well as around the world, murder and violence is now the single largest threat to the creation of an independent news media. Government officials, criminals and terrorists are increasingly using assault and murder to silence the media. Supporting, respecting and, most of all, securing local journalists may be the most critical way the United States can foster the creation of a vibrant free press in Iraq and Afghanistan." (Abstract)
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"1. Una primera observación es que se ha encontrado mucha confusión o indefinición en el uso de una cantidad de términos y conceptos. Muchos de éstos son centrales dentro de la proyección de la radio popular [...]
2. El contexto en que se desarrollan las radios populares y comunitarias es adv
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erso para sus proyectos. Existe una confusión ideológica general, que causa desánimo e individualismo, no solamente entre los sectores populares sino también en el movimiento popular y dentro de las mismas radios [...]
3. En buena parte se debe esa realidad a la falta de una relación clara y estratégica con los distintos actores en el entorno donde la radio quiere incidir. En muchos casos, las radios ya no logran ser el aglutinador social que se proponen ser. En algunos países hay excepciones a esa regla, por ejemplo allí donde se ha logrado redefinir los espacios de encuentro en términos culturales [...]
4. Pocas radios realizan acciones para lograr un conocimiento sistemático de la realidad. La mayoría confía en análisis del pasado o en sus propias experiencias como fuente de este conocimiento. Tomando en cuenta que el contacto cotidiano con la gente disminuyó y que la realidad se ha vuelto mucho más compleja, es necesario ir más allá de los mecanismos señalados y desarrollar otras estrategias [...]
5. Entre las temáticas que trabajan hoy las radios y las redes se observa un cambio. Hace un tiempo éstas tenían como eje articulador el 'cambio social' (desarrollo, movimientos). Los ejes que predominan hoy son mujer, medio ambiente, democracia y ciudadanía. Con excepción de algunas radios, que trabajan más lo político desde lo cultural, el énfasis de los proyectos está en lo informativo [...]
6. La radio popular sigue teniendo su principal fuerza en lo local. La explosión de radios locales comunitarias en muchos países refuerza esta constatación. Su importancia está en ámbitos como la intercomunicación, lo informativo, los servicios, la solidaridad [...]
7. Los cambios en la realidad mediática confrontan a las radios con un nuevo desafío, el de tener que 'competir' por la audiencia con radios musicales o con señales desde la capital. Muchas de las radios comerciales aprendieron de la radio popular e incluyeron estrategias 'participativas' [...]
8. En los últimos años se observa un cambio fundamental en las estrategias en el ámbito nacional e internacional, donde las asociaciones y coordinadoras impulsan proyectos de comunicación conjuntos. En cinco países las coordinadoras nacionales tienen un proyecto de producción y difusión nacional, principalmente a través de una red informativa. [...]
9. Un factor que incide de manera importante en todo ese panorama es la crisis económica en que se encuentran las radios. El 70% está en una situación precaria o logra apenas una estabilidad mínima. El apoyo de agencias de cooperación sigue siendo fundamental para la permanencia de muchos proyectos [...]
10. A nivel del personal de las radios también hay retos que asumir. El 63% del personal de las instituciones son hombres. Los cargos más ocupados por las mujeres son los de apoyo. Son muy pocas las mujeres que ocupan puestos de dirección. La mayoría del personal se hizo radialista en la práctica. Una minoría significativa (casi 40%) tiene una formación específica en el campo de la comunicación [...]
11. Son pocas las instituciones que cuentan con mecanismos sistemáticos de planificación y evaluación. Menor cantidad aún cuenta con un plan estratégico a mediano plazo. Perú es una excepción en este sentido, donde se invirtió mucho en la planificación en sus diferentes niveles [...]
12. Los mecanismos de manejo institucional no ayudan mucho a fortalecer los proyectos. Hay poca práctica de participación organizada y democrática del personal. En muchas instituciones hay problemas de comunicación, falta de liderazgo y poca claridad sobre la misión institucional, a nivel de la institución y entre el personal. Muy pocas radios tienen una política de personal que incluya un plan de capacitación y evaluación sistemática.
13. En general la capacitación ha disminuido en los últimos años, por problemas económicos o por priorización de otras estrategias, como la inversión en nuevas tecnologías. La cuarta parte del conjunto del personal no recibió ningún tipo de capacitación en los últimos tres años [...]
14. Otro fenómeno importante de los últimos años ha sido la introducción de nuevas tecnologías de información, que en general ha sido señalada como un buen aporte para los proyectos. Las instituciones tardaron relativamente mucho para optar por tecnologías como correo electrónico y el Internet Actualmente el 75% cuenta con este medio de comunicación [...]
15. Un tema de mucho énfasis en los últimos años ha sido la lucha por lograr mejores condiciones legales en diferentes países. Varias asociaciones de radios comunitarias se agruparon alrededor de esta problemática, con el objetivo de lograr un acceso más democrático a los medios. En varios países se logró avances, fundamentalmente en sentido de haber logrado colocar el tema en la agenda pública.
16. Se observa una falta de 'modelos'. Muchas radios y redes están buscando reorientar sus estrategias y quisieran tener referentes, no para copiar sino para dejarse inspirar. Antes las estrategias institucionales de ciertas redes nacionales y continentales daban mucha importancia al intercambio de experiencias a través de pasantías, visitas, publicaciones [...]" (Vigencia e incidencia: algunas pistas, página 235-244)
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"The difficulties, shortcomings and failures of experimental projects are as significant as their successes. It is in this open-minded spirit that we have traced the history of the experience in Senegal and sought to evaluate its impact. Throughout the foregoing pages, attention has been drawn to si
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gnificant lessons. It may, however, be useful to summarize once more certain principal conclusions. The application of radio and television to adult education does not grow organically out of existing structures and practices. Neither the media, when in fact they do exist, nor the institutions and organizations concerned with adult education are necessarily predisposed to a joint comprehensive effort. The condition of success is the solution of political, administrative and financial problems, the more rational use of existing facilities and staff, the provision of new resources in funds, hardware and personnel, and the elaboration of a methodology adapted to the needs and aims of adult education. A great deal of time, money and personal effort had to be spent on this preparatory phase, and it was only thanks to political support by the Head of State, to collaboration between the media and the interested agencies, and also the active participation of the target audience itself, that valid results could be obtained. The second set of conclusions concerns the material resources, finance and time required for such an undertaking. Unfortunately, it was not possible to obtain a clearcut economic evaluation of the entire project, in particular of its television component, but certain lessons are clear: A project of this kind should be neither underfinanced nor endowed with excessive resources. Lack of facilities and personnel made it impossible to pursue the numerous initial objectives and to use fully the various audio-visual media. Regrettably, the teaching of literacy had to be abandoned owing to lack of resources." (Conclusion, page 52)
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