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Advertising Effects & Impact
2
Advertising Research
2
Qualitative Research Methods
2
Quantitative Research Methods
2
Advertising
1
Advertising Agencies
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Advertising Law & Regulation
1
Elderly People: Media Use
1
Crisis Communication
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Participatory Videos & Community Filmmaking
1
Conflict-Sensitive / Peace Communication
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Media Ethnography
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Primer of Public Relations Research
New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
Handbuch Werbeforschung
Wiesbaden: Springer VS (2016), 772 pp.
The Handbook of International Crisis Communication Research
Chichester: Wiley Blackwell (2016), xix, 525 pp.
"The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines
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Medienentwicklungszusammenarbeit: Stiefkind der Wissenschaft, Liebling der Praxis? Empirische Befunde und Lösungsvorschläge für Probleme der Praxis aus kommunikationswissenschaftlicher Sicht
In: Theoretisch praktisch? Anwendungsoptionen und gesellschaftliche Relevanz der Kommunikations- und Medienforschung
Susanne Fengler; Tobias Eberwein; Julia Jorch (eds.)
Konstanz: UVK (2012), pp. 219-234
Climate Asia: A New Approach to Research on Public Understanding of Climate Change
London: BBC Media Action (2012), 32 pp.
"Climate Asia will be the largest ever research study into public understanding of climate change in Asia with more than 33,000 interviews conducted across seven countries: Bangladesh, China, India, Indonesia, Nepal, Pakistan and Vietnam. This working paper explains the distinctive research approach
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Routledge Handbook of Applied Communication Research
New York: Routledge (2009), xl, 670 pp.
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
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Visual Interventions: Applied Visual Anthropology
New York; Oxford: Berghahn (2007), ix, 324 pp.
"Visual anthropology has proved to offer fruitful methods of research and representation to applied projects of social intervention. Through a series of case studies based on applied visual anthropological work in a range of contexts (health and medicine, tourism and heritage, social development, co
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Werbeforschung
Konstanz: UVK (2007), 233 pp.
"Werbung ist ein integraler Bestandteil aller Prozesse massenmedial vermittelten Öffentlichkeit. Sie ist Sozialisationsinstanz sowie Kultur- und Wirtschaftsfaktor. Aus der Perspektive der Medien- und Kommunikationswissenschaft geht dieses Lehrbuch zunächst auf den Gegenstand sowie auf die Geschich
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