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"The title of this book raises expectations that are hardly fulfilled. One wonders again and again which target group the author had in mind when writing his work: it seems too impractical for practitioners and too unsound for theorists. For example, many of the names and authors cited lack bibliogr ... aphical information, which is also missing from the summarised bibliography (e.g. Levin, Hruschka). Important works that would appeal to practitioners in particular, such as Ralph Milton's Broadcasting Handbook (cf. CS 2:1969,182), are completely absent, not to mention books on fundamental considerations such as the works of Paulo Freire. The use of the so-called mass media in the development process is not as simple and unproblematic as the author suggests in his introduction. Broadcasting is hardly the miracle cure that people would like to make it out to be, and especially in the case of the frequently cited German projects of this kind, some questions must be asked about the consideration of existing indigenous, cultural, social and communicative values, which must also be taken into account when introducing modern means of communication. For example, is the role of the "change agent" really so important or is two-way communication not much more decisive for the development process (page 39 ff)? Some questions need to be asked. One has the impression that the whole book is too "German", which is probably also due to the fact that some passages have obviously been translated from German into English. Perhaps some of the unevenness is also due to the fact that various radio stations were asked to contribute to the book (e.g. Deutsche Welle, Südfunk, Canadian Broadcasting Corporation). Some aid organisations would be happy if the ACPO (- Sutatenza) radio school in Colombia could finance itself "mostly from advertising" (Page 56). But why are there no bibliographical references here either, such as to Musto's work (Berlin 1968) or to publications on such experiments in other continents (e.g. Neurath for India)? Bibliographical references to the Indonesian model by Salmon Padmanagara (page 87) would be welcome, as they are to many others. Maletzke's clear contribution (from page 105) on the evaluation of projects is a pleasant surprise. Some would have liked this section to be more detailed and the entire book to have some of its clarity." (translation from a review by Franz Josef Eilers in: Communicatio Socialis, vol. 12, 1979, nr. 1, pages 83-84) more

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Readings in Development Communication

Juan F. Jamias (ed.)

Los Baños: University of the Philippines (1977), 145 pp.

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Radio for Education and Development: Case Studies. Volume II

Peter L. Spain (ed.)

Washington, DC: World Bank (1977), 460 pp.

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From the Village to the Medium: An Experience in Development Communication

Demetrio M. Maglalang (ed.)

Manila: Communication Foundation for Asia (CFA) (1976), v, 186 pp.

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African Rural Development and Communication: Five Radio-Based Projects

Emile G. McAnany

East Lansing, Mich.: African Studies Center, Michigan State University (1975), 23 pp.

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... To Reach the Village .. UNESCO and Rural Newspapers in Africa

Paris: UNESCO (1974), 16 pp.

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Diálogos con los líderes

Lázaro Jiménez Acosta

Bogotá: Acción Cultural Popular (ACPO) (1974), 115 pp.

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Educational Media for Thailand: Report of the Preinvestment Study Team. Volume II: Educational, Social and Media Background

Alan Hancock, Nicholas Bennett (eds.)

Paris: UNESCO (1974), 169 pp.

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Rural mimeo newspapers: A guide to the production of low-cost community papers in developing countries

Robert de T. Lawrence

Paris: UNESCO, 3rd. ed. (1971), 42 pp.

"In this booklet, we describe in some detail the successful Liberian experiment, and suggest ways in which other countries may organize a similar project through their Information Ministry or other development agency. The third part of the booklet, is a simple "how-to-do-it guide for the editor/publ ... more

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Teleducación y Desarrollo de la Comunidad: II Curso Latinoamericano de Perfeccionamiento para Profesores de Teleducación

Lima: Fundación Konrad Adenauer (KAS), Instituto de Solidaridad Internacional (1970), 218 pp.

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Modernization Among Peasants: The Impact of Communication

Everett M. Rogers

New York et al.: Holt, Rinehart & Winston (1969), xviii, 429 pp.

"The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study b ... more

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An African Experiment in Radio Forums for Rural Development: Ghana, 1964-1965

Paris: UNESCO (1968), 71 pp.

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Some Problems of Communication in Rural Community Development

S. C. Dube

Economic Development and Cultural Change (Chicago), volume 5, issue 2 (1967), pp. 129-146

"The author describes an experiment of community development in India — The part played by mass media, their use in communicating the program to the people — Comments and conclusions." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, ... more

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La radiodiffusion au service du développement rural

B. P. Bhatt, P. V. Krishnamoorthy, R. M. Marathey, M. Bourgeois

Paris: UNESCO (1966), 63 pp.

"Mettre la radio au service de l'éducation des adultes dans les zones rurales, telle a été l'une des principales tâches de l'Unesco - Une méthode a été mise au point au Canada, celle de la tribune radiophonique rurale - Elle fut utilisée en Inde - Le présent ouvrage relate comment on est pa ... more