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Video for Change Impact Toolkit
Key Guides

EngageMedia; Video4Change Network (2020)

"This toolkit shows you step-by-step how to create impact projects using video. It is designed for documentary video-makers, journalists and organisations using video to engage and create change in their communities. EngageMedia has produced this toolkit in partnership with the Video4Change Network: ... more

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Handbook of Communication for Development and Social Change
Deep Insights

Jan Servaes (ed.)

Singapore: Springer (2020), 2 vols.

"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa ... ” – explore in detail projects in Nigeria, Burundi and Burkina Faso that used a communication intervention approach advanced by the Population Media Center. Other chapters in the Handbook take the reader to Spain, Kenya, South Africa, Kazakhstan, and beyond. Song Shi examines “ICTs and Modernization in China,” revealing that assumptions and theories of the modernization paradigm have significantly influenced the policies and projects on ICT4D in contemporary China. And, Song Shi writes, discussion on the potential of other approaches in ICT4D in China has also emerged among scholars. Hina Ayaz discusses the “Multiplicity Approach in Participatory Communication” in Pakistan – wherein the country adopted the Global Polio Eradication Initiative – only to run into negative perceptions and banning of polio vaccinations. However, a shift to a more successful approach, grounded in UNICEF’s social mobilization and communityinvolvement communication strategy, brought significant success. While many of the Handbook case studies incorporate participation as a significant development factor, they also address a wide range of social and political issues including, for example, civic engagement, sexual harassment, empowerment, and community voices. In addition to an abundance of case studies from around the world, the Handbook delves into various research methods that are being used to understand and design communication for development and social change interventions [...] Handbook editor Jan Servaes' own chapter (with Rico Lie), “Key Concepts, Disciplines, and Fields in Communication for Development and Social Change ” identifies five clusters of concepts and practices that are evident in the field today and which determine the activities and approaches in communication for sustainable development and social change interventions: The clusters are (1) a normative cluster of concepts; (2) a cluster of concepts that sets an important context for communication activities for development; (3) a cluster of strategic and methodological concepts; (4) a cluster of concepts that relate to methods, techniques, and tools; and (5) a cluster of concepts that addresses the practices of advocacy, (participatory) monitoring and evaluation, and impact assessment. The authors extend their discussion into three subdivisions: (1) health communication, (2) agricultural extension and rural communication, and (3) environmental communication (including climate change communication). This leads the reader into issues related to (1) right to communicate; (2) education and learning; (3) innovation, science, and technology; (4) natural resource management; (5) food security; (6) poverty reduction; (7) peace and conflict; (8) children and youth, women, and senior citizens; and (9) tourism. Some of the forerunners of development communication have not been forgotten. In “Daniel Lerner and the Origins of Development Communication”, Hemant Shah links Lerner’s 1958 book Passing of Traditional Society to today’s modernization and faith in technology to solve social problems. Also contributing to the foundation of this field is Paulo Freire who contributed much to idea that participation should be a vital part of the development dialogue. Ana Fernández-Aballí Altamirano’s chapter on "The Importance of Paulo Freire to Communication for Development and Social Change" highlights his main work Pedagogy of the Oppressed as a "before-and-after" in the fields of education, research, and communication, initially in Latin America and later in both North and South. Particularly in the case of development communication and communication for social change, the author stresses, Freire’s work had a definitive impact ..." (Review by Royal Donald Colle, Journal of Development Communication, vol. 30 (2), page 92-94) more

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A Socio-Ecological Model of Communication for Social and Behavioral Change: A Brief Summary

D. Lawrence Kincaid, Maria Elena Figueroa, Doug Storey, Carol Underwood

Breakthrough Action; USAID (2020), 4 pp.

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Communication for Social Change: Context, Social Movements and the Digital

Pradip Thomas

Los Angeles et al.: Sage (2019), viii, 216 pp.

"Communication for Social Change: Context, Social Movements and the Digital is a critical introduction to communication for social change (CSC) theory. The book presents refreshingly new perspectives and specifically makes the case for CSC theory to factor in context, leanings from social movements ... more

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Documentary Resistance: Social Change and Participatory Media

Angela J. Aguayo

New York: Oxford University Press (2019), xiii, 280 pp.

"The potential of documentary moving images to foster democratic exchange has been percolating within media production culture for the last century, and now, with mobile cameras at our fingertips and broadcasts circulating through unpredictable social networks, the documentary impulse is coming into ... more

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Small Group Discussion to Promote Reflection and Social Change: A Case Study of a Half the Sky Intervention in India

Lauren Kogen

Community Development Journal, volume 54, issue 4 (2019), pp. 695-712

"An important sub-discipline within the field of Communication and Social Change addresses how meaningful participation can be practically implemented. This article presents the case of an intervention developed by the NGO ‘Half the Sky Movement’ and reflects upon how participation took shape wi ... more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guides

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 64 pp.

"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t ... more

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Media Solidarities: Emotions, Power and Justice in the Digital Age

Kaarina Nikunen

Los Angeles: Sage (2019), viii, 199 pp.

"Drawing on social theory, political economy and cultural studies, 'Media Solidarities' explores the way in which media can both enable and obstruct meaningful bonds of solidarity and positive social change. Written in a highly approachable style, it ties theory to contemporary world events and medi ... more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module
Key Guides

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), ix, 21 pp.

"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep ... more

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Communicating for Social Change: Meaning, Power, and Resistance

Mohan Jyoti Dutta, Dazzelyn Baltazar Zapata (eds.)

Singapore: Palgrave Macmillan (2019), xx, 413 pp.

"The book covers the trajectories and trends in social change communication, engaging the key theoretical debates on communication and social change. Attending to the concepts of communication and social change that emerge from and across the global margins, the book works toward offering theoretica ... more

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Catalysing Social Change in Ho Chi Minh City, Vietnam: Evaluating the LIN Model of Participatory Community Development

Chau Doan-Bao, Evangelia Papoutsaki, Giles Dodson

Community Development Journal, volume 54, issue 3 (2019), pp. 519-540

"In communication for social change, a catalyst can play an important role in creating dialogue within the community, leading to collective actions and providing solutions for common problems. In urban communities of developing countries, this role is more essential because of the complexities of ur ... more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guides

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 82 pp.

"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii) more

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Community Radio's Amplification of Communication for Social Change

Juliet Fox

Cham: Palgrave Macmillan (2019), xvii, 231 pp.

"This book explores how community radio contributes to social change. Community radio remains a unique communication platform under digital capitalism, arguably capable of expanding the project of media democratisation. Yet there is a lack of in-depth analysis of community radio experience, and a de ... more

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Comunicación y cambio social

Alex Iván Arévalo Salinas, Griselda Vilar Sastre, Marcial García López (eds.)

Valencia: Tirant Humanidades (2019), 241 pp.

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Shifting Norms - Changing Behavior - Amplifying Voice: What Works? 2018 International SBCC Summit. Summit Report

International SBCC Summit (2018), 24 pp.

"From HIV to Ebola, from gender discrimination and violence to infant mortality, from malaria to climate change and access to justice, evidence shows that Social and Behavior Change Communication (SBCC) works. It is critical to strengthening the agency of ordinary people, transforming societies and ... more

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Google Scholar (67)

WorldCat (60)

Movie Making as Critical Pedagogy: Conscientization Through Visual Storytelling

Grady Walker

Cham: Palgrave Macmillan (2018), xx, 216 pp.

"Can the stories people tell influence the way they see the world? This book seeks to address that question through a study of the viability of movie making as a critical pedagogy activity. Positioned at the intersection of education and communication for social change, it explores the relationship ... more

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Communication for Development: Case Study Compendium 2013-2017

New Delhi: UNICEF (2018), 205 pp.

"This compendium of 15 SBCC cases presents results and learning from the Communication for Development (C4D) cross-sectoral interventions from 15 states of India – all implemented during the country programme 2013- 2017. Additionally, a national level C4D Results Report ‘Resonating Change’ has ... more

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Google Scholar (66)

WorldCat (71)

Youth-Led Communication for Social Change: Empowerment, Citizen Media, and Cultures of Governance in Northern Ghana

Lise Grauenkaer, Thomas Tufte

Development in Practice, volume 28, issue 3 (2018), pp. 400-413

"This article critically assesses the possibilities and limitations of strategic communication initiatives to enhance cultures of governance among youth in Northern Ghana. The analysis is embedded within contemporary debates about communication and social change, with particular focus upon dynamics ... more

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Using Media for Social Innovation

Aneta Podkalicka, Ellie Rennie

Bristol; Chicago: intellect (2018), 158 pp.

"The book's structure alternates between context (including theory and policy) and cases. Each case is discussed in relation to a particular aspect of social innovation: Chapter 2 discusses three projects, all of which tackle environmental change and demonstrate the ways in which social innovation m ... edia works across local and networked cultures. Chapter 4 delves into the human rights organization, WITNESS, and discusses the concept of systems change, where making a difference requires coordinating interconnected elements within the socio-technical system. Chapter 6 looks at two youth media organizations to unpack how innovation and development can sometimes demand different approaches and organizational structures. Chapter 8 discusses an Indigenous leadership programme that uses the format of a catwalk event, showing how social networks and entertainment can be used to propel novel responses to disadvantage. Chapters 3, 5, 7 and 9 provide conceptual tools for navigating the social innovation media field: Chapter 3 discusses the origin and meaning of social innovation, including the growin interest in the contribution of digital media and technologies. Chapter 5 maps social innovation media onto evolving cultural policy discourses. We also attempt to measure the size of the social innovation media field in one country (Australia) to illustrate the difficulties in defining the field through data. Chapter 7 examines the social innovation media workforce and the motivations that underpin it. Through a qualitative analysis of youth media programmes in the United States and Australia, we show how idealistic and pragmatic motivations, as well as social interactions and cooperative mechanisms propel these media projects. Chapter 9 covers social impact evaluation. We look at the importance of context specific approaches (across qualitative and quantitative methods), the role of evaluation as a learning and feedback mechanism for organizations, as well as issues of scale and replicability. The final chapter brings together the various themes of the book and discusses the key challenges for policy and research. We have also provided a short summary of the pragmatic insights we derived from our research, written specifically for social innovation practitioners." (Pages 12-13) more

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The Importance of Paulo Freire to Communication for Development and Social Change

Ana Fernández-Aballí Altamirano

In: Handbook of Communication for Development and Social Change

Jan Servaes (ed.)

Singapore: Springer (2018), 19 pp.

"Paulo Freire (1921–1997) was the father of critical pedagogy, popular education, and participatory action research (PAR), as well as a basic reference of liberation theology and of Latin American critical theory and a precursor of the epistemologies of the south. His main work, Pedagogy of the Op ... more

Video for Change Impact Toolkit Key Guides

Handbook of Communication for Development and Social Change Deep Insights

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module Key Guides

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module Key Guides

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module Key Guides

Video for Change Impact Toolkit
Key Guides

Handbook of Communication for Development and Social Change
Deep Insights

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guides

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module
Key Guides

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guides