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Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
...
Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative
Journal of Communication, volume 62, issue 6 (2012), pp. 1010-1027
"Entertainment-education interventions frequently include an explicit persuasive appeal, such as an epilogue, at their conclusion. This may help to overcome potential limitations of narrative persuasion by highlighting and clarifying the underlying message. Despite this potential, an explicit persua
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Television and the Gospel of Entertainment in Ghana
Exchange: Journal of Missiological and Ecumenical Research, volume 41, issue 2 (2012), pp. 144-164
"Charismatic-Pentecostal 'media ministries' have become very successful in Africa's new media fields. They shape new forms of public religiosity that spill over into various forms of popular culture and resonate with broad audiences. This article explores the emergence of new Pentecostal publics at
...
People, Politics and Change: Building Communication Capacity for Governance Reform
Key Guides
Washington, DC: World Bank (2011), viii, 465 pp.
"This is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the
...
"Do You Really Think Russia Should Pay Up for That?" How the Russia-Based TV Channel RT Constructs Russian-Baltic Relations
Javnost: The Public, volume 18, issue 4 (2011), pp. 89-106
"Mediated public diplomacy plays an important role in achieving foreign policy objectives by trying to influence public opinion in other countries. The Russia-based global TV channel RT serves as a central tool of Russian mediated public diplomacy. Its objective is not only to present the Russian pe
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The Routledge Handbook of Emotions and Mass Media
Abingdon, Oxon; New York: Routledge (2011), xiii, 422 pp.
"The impact of mass media on individuals and society is to a great extent based on human emotions. Emotions, in turn, are essential in understanding how media messages are processed as well as media's impact on individual and social behavior and public social life. Adopting an interdisciplinary appr
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Strategien erfolgreicher Kommunikation: Lehr- und Handbuch
München: Oldenbourg (2000), 608 pp.
"Das Buch befasst sich mit den Vorraussetzungen der Wirksamkeit von Kommunikation, die auf Einstellungs- und Verhaltensänderung ausgerichtet ist. Im Mittelpunkt stehen Überzeugungsstrategien, die bedeutsam für die Vermittlung von Kommunikationsinhalten über Massenmedien sind, insbesondere im Rah
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Propaganda and Persuasion
Newbury Park, Calif.: Sage, 2nd ed. (1992), xv, 294 pp.
A linguagem autoritária: Televisão e persuasão
São Paulo: Editora Brasiliense (1988), 200 pp.
"Transcrição de sete comerciais e seis programas por Silvio Santos. A partir disto, o autor conclui que o uso autoritário da linguagem que se torna aparente não é espontâneo, mas deliberadamente persuasivo. Coloca as observações no contexto de extensas considerações teóricas." (commbox)
Efectos de las comunicaciones de masas
New York: Free Press (1974), 266 pp.
Mass Persuasion in Communist China
New York: Praeger (1964), 186 pp.
"The author speaks of policy and theory, the organizational and operational pattern, and then he devotes a chapter to each of the major media — He puts particular emphasis upon the Chinese variations and departure and devotes a long chapter to "tatzepao", handmade posters manufactured in fantastic
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Communication and Persuasion: Psychological studies of opinion change
New Haven: Yale University Press (1953), xii, 315 pp.
"After considering in an introductory chapter the nature of changes in opinion and the communication of persuasion, as well as the general methods of communication, the authors examine the results of the many researches carried out into changes of attitude and opinion due to communication — They s
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Some Principles of Mass Persuasion
Human Relations (London), issue 2 (1949), pp. 253-268
"Lessons learned from political propaganda during the last world war — Conditions for effective application of propaganda to the masses — Determining factors in obtaining the support of the masses — Results which may be expected from a campaign of persuasion making correct use of the modern co
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