"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr
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ovides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end." (Publisher description)
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"The expansion of public opinion research in Africa — The public concerned — The communication media — The inexpensive media available — What interests the public — The psychological process — The language — Public opinion — Research into attitudes — Technical difficulties — Inte
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rpretation of the results — Questions — Tools — Survey of techniques. This is a revised version of a paper presented at the annual conference on the World Association for Public Opinion Research, held in Asia for the first time in Bangkok, Thailand, December 2-3, 1963." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2167, topic code 030)
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"Development, significance and problems of opinion surveying in Korea — The enquiry mainly concerned the influence and effectiveness of radio and TV." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1296, topic code 262)
"Il s'agit d'une série d'articles relatif à l'étude des opinions dans les pays en voie de développement: Formation et direction des enquêteurs au Laos par Raymond FINK — Les questionnaires en Asie: organisation et possibilités des sondages d'opinion par Gabrielle WULKER — Enquête et enquÃ
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ªteurs en Inde par Elmo G. WILSON et Lincoln ARMSTRONG — Recherches sur les opinions et les attitudes en Afrique occidentale par Michel HOFFMANN — La politesse comme élément d'erreur dans les enquêtes en Asie du Sud Est par Emily L. JONES — Les sondages d'opinion publique en Corée par Yumho PARK." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 904, topic code 031)
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"Semaines Sociales de France, 42e session, Nancy. Qu'est-ce que l'opinion publique? — Connaissance et mesure de l'opinion — Les trois Etats de l'opinion? — L'opinion publique doit être respectée — Elle représente le « consensus » spontané des citoyens, les réflexions et les expérienc
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es des notables, un bon sens populaire qui n'est pas seulement une fiction bienveillante." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 843, topic code 030)
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