"The following report on the financial transparency of media represents data of 2020. In order to illustrate the extent to which budgetary funding influences the editorial policy of the media or to observe the types of editorial policies the concerned media outlets pursue, it also discusses some exa
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mples of media coverage. Released by the Media Development Foundation (MDF) annually, the report explores, on the one hand, declared revenues of broadcast media and, on the other, the practice of allocating budgetary funds for advertising and dissemination of information in media outlets." (Introduction)
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"The advertising market in Albania is relatively small, especially in regard to the large number of media that exist in the country. The market clearly favours televisions, which receive the lion’s share of the advertising. While the print media is in continuous decline, online media’s advertisi
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ng share has increased significantly, even though the role of the television in absorbing advertising funds is as strong as it has ever been. The radio continues to have its own small, but consolidated niche in this advertising market. The transparency in the media market in Albania continues to be low; both in terms of measurement of audience on one hand, and, consequently, on the criteria used to allocate advertising, on the other hand. Similarly, the strengthening of new actors in the media scene, such as advertising agencies, and partner companies of the media outlets, further complicates the range of factors that affect media outlets’ economy. As a consequence, in the absence of a powerful advertising market or the alternative tools for economically supporting the media, all of these factors to some extent affect also the editorial policy and media content served to the public." (Conclusion, page 53)
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"The Tunisian revolution has left a significant mark on the country’s media landscape, which diversified and played an important role in the transition process. Media diversity, however, does not guarantee the independence of information per se, especially if it remains to be dominated by politica
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l or economic interests. The Tunisian Media Ownership Monitor, set up by RSF and Al Khatt from April to June 2016, shows that even if there is no strong media concentration in the hands of a few like in the days of Ben Ali, disturbing trends can nonetheless be observed: 6 out of the 10 TV stations analysed have a history of political affiliation. As the form of media with the highest audience rates in Tunisia, TV stations naturally attract interests from the political sphere; No reliable audience data exists, no matter for which type of media; Financial data difficult to obtain; Lack of transparency about funding means." (http://www.mom-rsf.org)
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"The transparency of media market in Albania continues to be low, including both commercial operations and the state funding, despite of the existing databases. The involvement of new actors, such as advertising agencies, and sister companies of media outlets, makes it even more difficult to track s
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tate funding for the media, given in the form of advertising or funding to organise cultural events or public awareness campaigns. The fact that there is no central body to oversee and monitor the distribution of state advertising does not help. Furthermore, the absence of data from public companies that are not part of the state authorities makes it difficult to have a complete picture of the true extent of public funds allocated to the media." (Conclusions)
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