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Audience Research Methods
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Audience Research: Planning & Implementing Surveys
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Community Radio Audiences & Use
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Development Workers & Experts
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Standards, Ethics in Evaluation, Codes of Conduct
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Evaluation Design & Implementation
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Local Radios, Local Radio Programmes
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Cost-Benefit-Analysis, Cost-Effectiveness, Efficiency
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Project Impact, Project Effects, Project Effectiveness, Project Efficiency
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Research Methods
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Data Collection, Data Collection Methods
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Information Analysis
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"Audience research should be an essential part of every broadcasting venture. However, many non-Commercial radio stations hardly do audience research. Often this is due to a lack of human resources and to a large extent also a lack of understanding and awareness of the nature, benefit, and role of a ... more

Small-Scale Evaluation

Thousand Oaks; London; New Delhi: Sage (2000), xi, 154 pp.
"This book is the most comprehensive and accessible short guide to evaluations available. It explains clearly what evaluations are, how they can be used most effectively, and outlines the strengths and pitfalls of different evaluation methods. Each chapter comes with tasks to demonstrate the practic ... more