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Mapping the Media and Communication Landscape of Central Asia: An Anthology of Emerging and Contemporary Issues

Elira Turdubaeva, Evangelia Papoutsaki (eds.)

Lexington Books (2023), xiii, 365 pp.

"Central Asian post-independence media and communication industries, professional practices, education, persisting and evolving values, and traditions remain critically understudied with a notable scarcity of research and scholarly publications on the complex and increasingly changing communicative ... more

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Social Media Use and Consumption in Kenya: Beyond Likes and Share - Quantifying the Quirks and Trends of a Nation Online

Nairobi: SIMElab;United States International University-Africa (USIU Africa) (2023), 63 pp.

External Link (10)

Understudied Digital Platforms in the Philippines

José Mari Hall Lanuza, Rossine Fallorina, Samuel Cabbuag

Internews (2021), 92 pp.

"Internews’ work on disinformation in the Philippines aims at uniting the strengths of stakeholders in the media community, civil society, academia, private sector, and social media companies, along six axes: factchecking and myth busting, media and information literacy, public policy advocacy, di ... more

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Media Consumption Report: Platforms and Tools for Reaching and Engaging Urban and Rural Youth

Washington, DC: USAID Cambodia Green Future Activity (2020), iii, 22 pp.

"This report provides an overview of media consumption from the perspectives of selected media practitioners in Cambodia and highlights some of the key communication tools, products, materials, and platforms they have used to reach their respective target audiences. This report maps trends across bo ... th traditional and digital media platforms. It describes how Cambodian media practitioners use different media platforms to reach and inform their target audiences. It also looks at how different media platforms, tools, and ideas can be used to engage Cambodian citizens, especially youth, on environment-related topics. The aim is to encourage active involvement in environmental issues. The findings reveal that digital platforms, especially Facebook, have become increasingly popular in recent years. According to the Media Mapping Report, in 2019, key digital media usage was as follows: 87 percent of Cambodians own a mobile phone; 12.5 million were active Internet users (out of a population of 16.4 M); 8.4 million were active social media users; 8.3 million were active Facebook users. Video is the top communication tool that the organizations used to reach specific audiences through storytelling and social media. The findings indicate that targeted media campaigns are the most effective communication and outreach initiatives, followed by celebration of special events, in which video is an effective tool. These campaigns and videos are delivered using Facebook, which is the top social media platform used to reach specific audiences, followed by YouTube and Instagram. The report found that news programs still attract large audiences on TV and radio. Hang Meas is the toprated TV station, followed by PNN and CTN, while ABC ranges among the top programs, followed by RFI/WMC and Vayo respectively. Based on this media mapping exercise, the team found that the USAID Cambodia Green Future Activity should employ an inclusive approach that involves target audiences – whether youth or the broader public – in all phases including design, implementation, monitoring and evaluation to ensure that the project reaches its objectives and goal. Development partners should explore multi-stakeholder strategies to implement project or campaign activities by using multi-platform approaches, such as using a mix of social and traditional channels to optimize reach and impact." (Executive summary) more

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Libya Social Media Monitoring Report: Main Findings

Democracy Reporting International;ZINC Network (2020), 10 pp.

"This report presents our main findings from eleven months of social media monitoring. We identify the main narratives of online discourse and their key drivers, as well as the weaknesses of Libya’s social media landscape — and how to address them." (Summary)

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The Kenyan Social Media Landscape: Trends and Emerging Narratives, 2020

Patrick Kanyl Wamuyu et al.

Nairobi: SIMElab Africa;United States International University-Africa (USIU Africa) (2020), 77 pp.

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The Role of Social Media in Fomenting Violence: Myanmar

Victoire Rio

Tokyo: Toda Peace Institute (2020), 20 pp.

"Myanmar was originally portrayed as an internet success story. Connected in a matter of months after five decades of military dictatorship, Myanmar people were supposed to be able to communicate freely, access unimpeded information online, experience the benefits of a range of compelling and empowe ... more

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Social Media and Journalism in Ethiopia: Setting the Scene for Reform

Christer L. Pettersson, Nigussu Solomon

Kalmar: Fojo Media Institute;Nubia Media & Communications (2019), 28 pp.

"Social media has, in a few years, turned the political landscape in Ethiopia on its head not only as a means of mobilising people, but also as a means of spreading rumours, hate speech and disinformation [...] What ultimately is happening is that digital media has made a more invasive, ultimately p ... more

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The False Information Ecosystem in India

Spandana Singh

Tokyo: Toda Peace Institute (2019), 20 pp.

"Over the past few years, internet access and adoption in India has grown tremendously, giving Indians more access to the online information ecosystem than ever before. Today, India is one of the largest markets for technology platforms such as WhatsApp and Facebook. However, the adoption of these t ... more

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Social Media and Social Change in Jordan: Opportunities and Threats

Diana Ishaqat

Tokyo: Toda Peace Institute (2019), 10 pp.

"The Hashemite Kingdom of Jordan has great humanitarian responsibilities towards a war-torn region. Deliberately referred to as a regional entrepreneurship hub, over eight million of Jordan’s citizens (86.4%) have access to the internet, and they produce more than half of the digital content avail ... more

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Digital Blooms: Social Media and Violence in Sri Lanka

Sanjana Hattotuwa

Tokyo: Toda Peace Institute;Alliance for Peacebuilding (2018), 12 pp.

"The policy brief outlines key snapshots of Sri Lanka’s social media landscape as it stood at the time of writing, in early August 2018, and offers some recommendations aimed at civil society’s use of social media for conflict transformation." (Abstract)

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WorldCat (7)

Social Media in China: Wie deutsche Unternehmen soziale Medien im Chinesischen Markt erfolgreich nutzen können

Yinyuan Liu

Wiesbaden: Springer Gabler (2016), xv, 235 pp.

"Dieses Buch bietet einen Überblick über die chinesische Social-Media-Landschaft sowie die Besonderheiten und Trends des Social Media Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche Hauptfunktionen die wichtig ... more

Google Scholar (7)

WorldCat (6)

The Social Media Landscape in Nigeria

africapractice (2014), 32 pp.

"This report is the 1st of future analysis, which aims to highlight the personalities and the platforms that are the most impactful through the quality of content and material ( not just the most popular but the most reliable, forward thinking, social media bodies that are in*uencing the landscape w ... more