"Este libro no mira a la telenovela desde la perspectiva jurÃdica o económica, sino que la examina a través de otro prisma: la manera como se articulan las intenciones comerciales de su producción con las lógicas culturales de su consumo a través del caso colombiano. Explora el trasfondo de pr
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oducciones de alcance continental como 'Pero sigo siendo el rey' y 'Caballo viejo." (Cubierta del libro)
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"O tema do livro é o tratamento da violência urbana na indústria da cultura. Analisa o programa policial radiofónico Gil Gomes transmitido na Rádio Record (São Paulo) entre 1977 e 1987. Além dos textos transmitidos, foram analisadas quase 3000 cartas de ouvintes, que permitem extrair conclusÃ
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µes sobre a recepção e a influência da mÃdia sobre o comportamento e os valores, especialmente nas classes mais pobres." (commbox)
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"Three research projects studied in detail the mass media behaviors of poor children, adolescents, and adults. These studies focused on a complete range of media behaviors - media use, availability, content preferences, functions, and attitudes. They considered a comprehensive set of media including
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radio, television, newspapers, magazines, phonographs, and movies. Low income blacks were compared to low income whites and to low income respondents in general, and all three categories of respondents were compared to the general population. It was found that members of low income groups, particularly blacks, spend more time watching television and are more apt to believe what they see than is the general population. Therefore, the researchers envision the mass media, particularly television, as an important tool in providing low income families with access to the mainstream of society. The researchers also conducted an extensive search of studies and reports currently available in the social science literature which concern topics related to the communication behaviors of the poor. The results of some 80 such reports are summarized and discussed in relation to each other. Extensive abstracts of these reports then appear in an annotated bibliography." (https://eric.ed.gov)
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"While newspapers reach more of the ghetto dwellers than might be expected, radio has access to a far larger proportion especially among women — In Indian slums, listeners regard radio as more believable than the press." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the devel
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oping countries. Brussels: CIDESA, 1971 Nr. 2134, topic code 172, 352, 262, 452)
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